OMOQ

 Offer Minimum Order Quantity (OMOQ) is a listing-level setting used by Amazon sellers and vendors to define a minimum unit quantity required for a customer to place an order. It is most commonly used in B2B (Amazon Business) or bulk-buy contexts but can be configured for retail customers as well.

Key use cases of OMOQ:

• Amazon Business sellers offering products in case packs or wholesale quantities
• Vendors or sellers trying to improve shipping efficiency or margins
• Encouraging volume purchases for items with low unit price
• Reducing fragmented shipments for large or heavy products

Example scenarios:

• A seller lists disposable gloves with an OMOQ of 10 packs per order
• A vendor sets an OMOQ of 4 units for a cleaning solution to reduce fulfillment costs

Where OMOQ is configured:

• Seller Central (via Manage Inventory or bulk uploads)
• Vendor Central (as part of new item setup or offer updates)

Why OMOQ matters:

• Helps increase Average Order Value (AOV)
• Supports B2B pricing strategies and bulk logistics
• Influences Buy Box eligibility and customer expectations
• Can be combined with quantity discounts or business pricing

💡 Example: A seller offering notepads sets an OMOQ of 5, meaning customers must buy at least 5 notepads per order to check out.

In short:
OMOQ (Offer Minimum Order Quantity) defines the minimum number of units a customer must purchase per order - often used to drive bulk purchases and improve order efficiency on Amazon.