SoldScope Blog

Amazon has answered the question sellers kept asking. From August 10, 2026, Item Highlights are supposed to display below the Item name on desktop instead of glued to the end of the title. Here is how the rollout has actually gone, why two people can open the same listing and see different layouts, and what to check in your catalog before the date.

Amazon's updated New Selection Program (2026) took effect on July 30, replacing the prior version for new launches. Eligible branded FBA ASINs now get instant fee credits on the first 200 units sold, free storage, returns, and liquidations for 120 days, and $125 in earmarked coupon and Vine credits. Here is who actually qualifies, what the update genuinely improved, what it quietly narrowed, and why that $125 is not cash back.

Same product. Same 4.5 stars. Same 91.3K reviews. Same price. But the sponsored placement gets an extra line of social proof that the organic listing right next to it doesn't. Here's what that AI-generated review highlight is, why it only shows on ads, and what it changes for your reviews and your CTR benchmarks.

Amazon Haul is out of beta, live in 25+ countries, and just got its first Prime Day event. Here's how Amazon's answer to Temu works today: pricing, shipping, the tariff shake-up, and what it means for sellers.

If you sell on Amazon, a change is coming to your listings that you don't get to opt out of. Starting July 27, 2026, product titles in every category except media have to come in at 75 characters or less, spaces included. It's a real rule with a real date, not a best-practice suggestion you can file away for later.

Amazon turned off a Brand Registry feature. You can no longer contact a buyer who left a 1-3 star product review. It is not paused. It is removed. If you used the Customer Reviews page to start those conversations, that option is gone.

Below is what changed, what still works, and what to do instead.

A practical guide to Amazon PPC automation in 2026, covering campaign structure, keyword harvesting, negative keywords, dayparting, bid automation, and how to measure performance beyond ACOS for true profit.

A practical guide to Amazon PPC optimization strategies for 2026, focused on separating waste from strategic spend, improving search term decisions, managing bids and placements, and protecting growth while lowering inefficiency.

A practical look at what matters when expanding a US Amazon business into Canada and Mexico. The article covers inventory strategy, listing sync, compliance, currency, account health, and team workflows for cross-border selling.

Learn how Amazon Prime delivery works for FBA and Seller Fulfilled Prime, what metrics affect the badge, and how sellers can control costs, coverage, and account risk while maintaining reliable two-day shipping.

Choosing a DTC website after Amazon is more than picking a storefront. This guide compares platform fit, inventory sync, fulfillment options, customer data ownership, and reporting needs for sellers building a direct channel without adding operational headaches.

Learn how Amazon evaluates medical supplies, from product classification and claim language to approval documents, expiration control, and listing suppression risks. The article explains the rules that shape approval, inventory management, and appeals.