SQP Analyzer

    Amazon Search Query Performance, Decoded

    Turn Amazon Brand Analytics data into actionable insights. Compare your market share against competitors, integrate your PPC performance, and find exactly where to grow.

    Analyze Search Queries    →
    SQP Analyzer

    Complete Search Query Intelligence

    Everything you need to analyze, visualize, and act on your Amazon Search Query Performance data

    Amazon SP API Connection required. Read more

    Official Amazon SQP Data

    Pull real first-party metrics directly from Amazon Brand Analytics via the SP-API - no estimates, just actual data.

    PPC Data Integration

    Connect Amazon Ads to combine organic and paid performance, showing how your PPC spend shapes your market share.

    Custom Chart Dashboards

    Build your own view - add, remove, drag, and resize charts to track impressions, clicks, cart adds, and purchases your way.

    Multi-level Grouping Table

    Group data by keyword, ASIN, and period in a nested hierarchy up to 3 levels deep for granular analysis.

    Funnel Analysis

    Visualize the buyer journey from impressions to purchases, comparing your conversion rates against market benchmarks.

    Weekly & Monthly Views

    Toggle instantly between weekly data for short-term monitoring and monthly data to spot long-term trends.

    Data Transparency Notice

    SoldScope uses public marketplace information and proprietary models for research and analytics. Amazon SP-API data is accessed only after explicit authorization by each seller and is used solely within their account. We do not aggregate, combine, or share SP-API data across different sellers and we never publish insights about Amazon’s internal business. Read More

    Group Your Data Your Way

    Nest data by keyword, ASIN, and period in a hierarchy up to 3 levels deep - drill from high-level trends down to individual query performance without leaving the table.

    SQP Analyzer Multi-level Grouping Table

    Up to 3 levels deep

    Group by keyword, ASIN, and period in a nested hierarchy to go from overview to granular detail in one view.

    Expand & collapse rows

    Drill into the groups that matter and collapse the rest to keep your table clean and focused.

    My vs Market in every row

    Each row shows your metrics beside the market benchmark, so gaps are visible at every grouping level.

    SQP Analyzer Funnel Analysis

    See Your Funnel, Not Just Your Numbers

    Visualize the full buyer journey - from impressions to clicks, cart adds, and purchases - and compare your conversion rates against the market at every stage.

    Stage-by-stage funnel

    Track transition rates between each phase - cart-add rate is cart adds ÷ clicks, not ÷ impressions.

    My vs Market benchmark

    See your performance directly beside the market benchmark to pinpoint exactly where you fall behind.

    Keyword scatter plot

    Each query is plotted by your rate vs the market rate, with bubble size reflecting search volume.

    Build a Dashboard That Fits Your Workflow

    Start with a starter set of charts and make it yours - add, remove, drag, and resize to track the metrics that matter to your strategy.

    Drag & resize charts

    Rearrange charts and change their size to create the exact view that fits how you work.

    My vs Market lines

    Your data line is solid, the market benchmark is dashed - the gap is your competitive position.

    Reset anytime

    Removed a chart by mistake? Restore the full starter dashboard with a single click.

    SQP Analyzer Custom Charts

    Analyze Your Search Performance in 3 Steps

    1

    Connect Your Accounts

    Link your Amazon Seller account (SP-API) and optionally Amazon Ads to unlock combined organic and PPC insights.

    2

    Select Products & Period

    Choose specific ASINs, switch between weekly or monthly views, and pick the date range you want to analyze.

    3

    Analyze & Optimize

    Review charts, the conversion funnel, and the grouped table to find where you lag the market and act on it.

    Frequently Asked Questions

    Everything you need to know about SQP Analyzer

    What is the SQP Analyzer tool?

    The SQP Analyzer brings Amazon's official Search Query Performance reports (part of Amazon Brand Analytics) into a single, flexible dashboard. Instead of raw reports, you get custom charts, a multi-level grouping table, and a conversion funnel that compare your performance directly against the market for every search query.

    Where does the SQP data come from?

    The data comes directly from the official Amazon Search Query Performance reports (part of Amazon Brand Analytics) via the Amazon Selling Partner API (SP-API). This ensures you are looking at real, first-party Amazon metrics - not estimates.

    Why do I need to connect both my Amazon Seller and Amazon Ads accounts?

    Connecting your Seller account (via the SP-API) pulls the organic search query performance reports, while connecting Amazon Ads retrieves your advertising data. By combining both, the SQP Analyzer gives you a unified view showing how your PPC spend influences your organic market share.

    Can I use the tool without connecting my Amazon Ads account?

    Yes. You can still see your organic market share, search volume, and conversion rates. However, the PPC-specific insights and combined metrics are not available until your Ads account is connected.

    How is this different from the SQP reports in Amazon Seller Central?

    We build on top of the raw reports with three key additions:

    • PPC integration: see your ad spend alongside organic performance.
    • Custom chart dashboards: add, remove, and resize charts to build the view that fits your workflow.
    • Flexible data table: group by keyword, ASIN, and period in a nested hierarchy up to 3 levels deep.

    Can I analyze my entire catalog at once, or do I have to go product by product?

    You can do both. Selecting a specific product (parent or child ASIN) in the top filter bar is optional. Leave the product field empty and the tool aggregates the data across your entire connected account.

    Does the tool offer monthly data or only weekly?

    Both. You can switch instantly between weekly data for short-term monitoring and monthly data to identify long-term trends and broader market shifts.

    How do I clean up the report and remove irrelevant keywords?

    Use the built-in filters at the top of the dashboard. Filter the data by search volume, word count, or specific phrases (include/exclude) to remove noise and focus only on the brand, non-brand, or competitor keywords that matter most to your strategy.

    Ready to Decode Your Search Performance?

    Start analyzing your Amazon Search Query Performance today and uncover where you can grow your market share.

    Analyze Now