SoldScope Blog

Same product. Same 4.5 stars. Same 91.3K reviews. Same price. But the sponsored placement gets an extra line of social proof that the organic listing right next to it doesn't. Here's what that AI-generated review highlight is, why it only shows on ads, and what it changes for your reviews and your CTR benchmarks.

Amazon’s default reports can blur results from Google, Meta, influencers, affiliates, and email. This guide explains what is amazon attribution, how amazon attribution tags work, what they measure, and mistakes that can distort your data.