SoldScope Blog
Insights, strategies, and news for e-commerce sellers.
Amazon Says Item Highlights Will Move Below the Title on Desktop From August 10
Amazon has answered the question sellers kept asking. From August 10, 2026, Item Highlights are supposed to display below the Item name on desktop instead of glued to the end of the title. Here is how the rollout has actually gone, why two people can open the same listing and see different layouts, and what to check in your catalog before the date.
Ivan Talpa
Jul 30, 2026
Amazon New 75-Character Title Limit (Starts July 27)
If you sell on Amazon, a change is coming to your listings that you don't get to opt out of. Starting July 27, 2026, product titles in every category except media have to come in at 75 characters or less, spaces included. It's a real rule with a real date, not a best-practice suggestion you can file away for later.
Olivia Reyes
Jun 12, 2026
GTIN vs UPC: What Amazon Sellers Really Need to Know
GTIN, UPC, EAN, FNSKU… barcode rules on Amazon are confusing, and mistakes can get your listings suppressed. This guide explains the real difference between GTIN and UPC, when you actually need a barcode, and how to stay compliant with GS1 and Amazon.
Sarah Johnson
Aug 21, 2025