OTC

 Over the Counter (OTC) refers to non-prescription health and wellness products sold directly to consumers. On Amazon, OTC typically includes items like:

• Pain relievers (e.g., ibuprofen, acetaminophen)
• Cold & flu remedies
• Allergy medications
• First aid supplies
• Digestive health products
• Eye drops, ear care, and skin treatments

OTC category considerations on Amazon:

• May require category approval or compliance documentation
• Must meet FDA regulations (in the U.S.) or applicable local health authority guidelines in other marketplaces
• Often part of Health & Personal Care (HPC) or BISS (Business Industrial & Scientific Supplies) categories
• Must include accurate labeling, ingredients, warnings, and expiration dates
• Sellers may be restricted from listing certain OTC items unless brand-authorized or enrolled in Amazon's Compliance programs

Why OTC matters:

• Represents a high-demand, high-regulation category
• Prime opportunity for trusted brands and brand-registered sellers
• Requires close attention to policy compliance to avoid listing removal or account suspension

💡 Example: A brand launches a new OTC sleep aid on Amazon. They must ensure the product label meets FDA standards and submit compliance documentation for approval before listing.

In short:
OTC (Over the Counter) refers to non-prescription health products sold on Amazon - a regulated category requiring strict compliance and offering strong sales potential for approved sellers.