QD

 In Amazon Business (B2B), the Quantity Discount feature incentivises bulk purchasing by offering progressive price reductions as the order quantity increases. It is designed to attract business customers such as offices, institutions, or resellers who buy in higher volumes.

Vendors and sellers can configure QDs directly in Vendor Central or Seller Central (Business Pricing section) to define discount tiers and minimum quantity thresholds.

How It Works:

1. Setup: The seller or vendor sets up volume-based discounts (e.g., 5% off for 10+ units, 10% off for 50+ units).
2. Display: On the Product Detail Page (PDP), customers see a “Business Price” and an expandable table showing available quantity tiers.
3. Purchase: When a buyer selects a qualifying quantity, the discounted price automatically applies at checkout.
4. Eligibility: QD applies only to verified Amazon Business accounts and eligible ASINs.

Example of a QD Table on a Product Page:Benefits for Amazon:

• Encourages B2B growth: Increases average order value (AOV) and purchase frequency.
• Enhances marketplace competitiveness: Attracts enterprise and institutional buyers.
• Improves inventory velocity: Drives high-volume sales for stocked ASINs.

Benefits for Vendors and Sellers:

• Higher sales volumes: Incentivises bulk orders from Amazon Business customers.
• Improved Buy Box retention: Discounted pricing can strengthen competitiveness.
• B2B visibility boost: Products with QD are prioritised in Amazon Business search filters.
• Flexible configuration: Discounts can be set dynamically per SKU or category.

Benefits for Business Customers:

• Cost savings: Enables better pricing for bulk procurement.
• Procurement efficiency: Simplifies purchasing for teams and institutions.
• Transparency: Displays all price tiers clearly on the PDP.

Challenges:

• Margin control: Aggressive discounts can reduce profitability if not monitored.
• Eligibility restrictions: QD applies only to Business-registered customers and SKUs.
• Inventory planning: Must ensure enough stock to support high-volume orders.

Why It Matters:
Quantity Discounts strengthen Amazon’s B2B marketplace competitiveness by aligning pricing structures with traditional wholesale models - making Amazon a viable procurement channel for companies and institutions.

Example:
A vendor selling office paper offers a QD structure: 5% off for 10 reams, 10% off for 50 reams. A school district places a 60-unit order, automatically receiving the 10% discount through Amazon Business checkout.

In short:
QD (Quantity Discount) is a tiered pricing feature in Amazon Business that rewards bulk purchasing with lower unit prices, benefiting vendors through higher sales volume and customers through cost efficiency.