VAP

VAP is a structured growth programme for 1P vendors aimed at accelerating sales, improving profitability, and enhancing operational maturity on Amazon.
 It provides vendors with detailed analysis, action plans, and ongoing support to optimise their catalog, supply chain, advertising, and overall performance.

What VAP focuses on:

• improving in stock rates and reducing OOS
• enhancing demand forecasting and PO accuracy
• strengthening product content, SEO, and discoverability
• optimising prices, promotions, and retail readiness
• addressing chargebacks, shortages, and operational defects
• scaling advertising investment strategically
• identifying growth opportunities across categories and regions

Key Components of VAP:

• structured growth roadmap
• detailed weekly or monthly performance reviews
• metric based targets for operational improvement
• action plans covering content, ranking, pricing, and logistics
• cross functional collaboration between vendors and Amazon teams

Benefits for vendors:

• higher sales velocity
• improved Buy Box stability
• reduced operational defects
• increased PO volume due to better forecasting and availability
• stronger brand presence on Amazon
• clear guidance from Amazon retail or AVS specialists

Benefits for Amazon:

• healthier vendor performance
• better selection quality and availability
• improved customer experience
• more predictable supply chain and PO flows

Example:
A beauty vendor joins VAP after experiencing frequent stockouts and poor content quality.
Through the programme, they improve forecasting accuracy, fix catalog issues, and optimise advertising, leading to significant lift in sales over six months.

Why It Matters:
VAP helps vendors build a solid retail foundation, reduce inefficiencies, and accelerate long term growth on Amazon.
It is especially valuable for vendors scaling rapidly or entering new categories.

In short:
VAP (Vendor Acceleration Programme) is Amazon’s structured growth programme that helps vendors improve retail, operational, and advertising performance to accelerate sales and long term success.