KYC

Know Your Customer (KYC) is a regulatory compliance requirement that Amazon (and most financial or e-commerce platforms) follows to verify the authenticity and legitimacy of sellers. The process helps prevent:

• Fraud
• Money laundering
• Fake or duplicate accounts
• Unauthorized business operations

KYC typically involves submitting:

• Valid government-issued ID (e.g., passport, driver’s license)
• Business registration documents
• Bank account verification
• Proof of address (e.g., utility bill, tax document)
• In some cases, video verification or a live interview

Why KYC matters on Amazon:

• Required for Seller Central account activation
• Mandatory for disbursement of funds
• Periodic KYC re-verification may occur due to policy changes or suspicious activity

💡 Example: A new seller on Amazon EU must complete the KYC process, including uploading a business license and ID, before their account can go live and accept payments.

In short:
KYC is Amazon’s identity verification process that ensures sellers are legitimate - protecting the platform from fraud and ensuring compliance with financial regulations.