Ordered Revenue

 Ordered Revenue is a forward-looking sales metric that measures the monetary value of all items ordered by customers, regardless of whether they have been shipped, fulfilled, or delivered. It’s based on the order date, not the ship date, and reflects the product’s ASP at the moment of purchase.

Formula:

Ordered Revenue=Average Selling Price (ASP)×Units Ordered

Key characteristics:

• Excludes shipping fees and taxes
• Does not account for returns, cancellations, or refunds
• Often reported in Seller Central and Retail Analytics
• Reflects customer demand and listing performance in real time

Why Ordered Revenue matters:

• Used for sales forecasting and inventory planning
• Tracks the effectiveness of promotions and advertising
• Helps brands monitor new product launches (NPL)
• Indicates real-time buying behavior, separate from shipped revenue

Difference from Shipped Revenue:

• Ordered Revenue = Value at time of order
• Shipped Revenue = Value once the item has been dispatched
• Net Sales = Final revenue after adjustments like returns or allowances

💡 Example: A seller receives 200 orders of a product priced at $25. The Ordered Revenue is:

200×25=$5,000

In short:
Ordered Revenue is the total value of customer orders placed but not yet shipped - a key Amazon metric used to track demand and sales momentum based on ASP × volume ordered.