Keyword Lookup

    Amazon Reverse ASIN Lookup Tool

    Find profitable search terms, analyze product keywords, and optimize your listings based on positions in Amazon's search results.

    Start Keyword Research
    Keyword Lookup

    Comprehensive Keyword Intelligence

    Everything you need to find and analyze the best keywords for your products.

    Some advanced features require Amazon SP API Connection. Read more

    ASIN-Based Research

    Enter any ASINs to see which search terms drive visibility in Amazon search results.

    Keyword-Based Research

    Start with any keyword to uncover related keywords, market insights, and opportunities.

    Product Keyword Analysis

    Reveal which keywords drive traffic and sales for other products.

    Advanced Filters

    Drill down your results using filters for search volume, competition, and more.

    Keyword Insights

    Discover keyword popularity and trends to better understand customer intent.

    Organic & Sponsored Overlap

    Understand which terms perform well in both organic and paid results.

    Historical Trends

    Track how keyword popularity changes over time to spot seasonal demand.

    Brand Analytics Integration

    Leverage Amazon Brand Analytics data for deeper keyword insights (Brand Registered sellers only*).

    Easy Export & Integration

    Export keywords directly to Rank Tracker or Bright List with one click.

    Data Transparency Notice

    SoldScope uses public marketplace information and proprietary models for research and analytics. Amazon SP-API data is accessed only after explicit authorization by each seller and is used solely within their account. We do not aggregate, combine, or share SP-API data across different sellers and we never publish insights about Amazon’s internal business. Read More
    * Access to Amazon Brand Analytics data is limited to Brand Registered sellers who have granted SP-API authorization for their accounts.

    Find Keywords in 3 Easy Steps

    1

    Enter ASINs or Keyword

    Start with any ASINs or seed keyword related to your product.

    2

    Analyze Results

    Review detailed metrics, search volumes, and ranking positions for each keyword.

    3

    Optimize & Track

    Use the best keywords in your listings and track their performance over time.

    Frequently Asked Questions

    Everything you need to know about Keyword Lookup

    What is the Keyword Lookup tool?

    Our Keyword Lookup is a powerful Reverse ASIN Lookup tool. Instead of guessing keywords, you can enter any Amazon ASIN, and the tool will show you all the important, traffic-driving keywords that ASIN is currently ranking for in Amazon's public search results.

    Do I need an Amazon SP-API connection to use this tool?

    No, you do not. The core functionality of our tool is available to all users without an SP-API connection. This includes:

    • Finding new keywords (Keyword Mode)
    • Reverse-engineering product ASINs (Reverse ASIN Mode)
    • Seeing public data like Organic and Sponsored rankings.

    The SP-API connection is optional but strongly recommended for Brand Registry sellers. It unlocks advanced Brand Analytics metrics like Search Frequency Rank, Click Share, and Conversion Share, which are added on top of our public data. Read more

    How do I use the tool?

    You have two options, just use the main search bar:

    1. To find new keywords: Enter a single keyword and press "Get Keywords".
    2. To analyze ASINs: Enter one or more ASINs (up to 10) and press "Get Keywords".

    What metrics will I see?

    The tool provides two tiers of data:

    1. Public Data (available for all searches): shows you the most relevant keywords, their rankings in search results, the number of competing products, and the most popular product categories. This is the core of the research feature.
    2. Brand Analytics Data (Requires SP-API Connection & Brand Registry): For sellers enrolled in the Amazon Brand Registry who have connected their SP-API, we unlock advanced metrics for these keywords. This includes official Search Frequency Rank, Click Share, and Conversion Share.

    Can I save or export these keywords?

    Yes! You can add any keywords to your "Bright List" for tracking or export the entire list as a .CSV file for use in your listings or PPC campaigns.

    Where does this data come from?

    Our tool uses a hybrid approach depending on your permissions:

    • For Keyword and Reverse ASIN Mode: We analyze publicly available data from Amazon's search results pages (SERP) to find the keywords an ASIN ranks for.
    • Data Enrichment: In both modes, we enrich this public data. Basic metrics (like Search Volume) come from our proprietary models. Advanced metrics (Click Share, etc.) come directly from the Amazon SP-API (Brand Analytics Role) only for authorized Brand Registry users.

    Great, I have a list of keywords. Now what?

    This is where the strategy begins:

    1. Find "Keyword Gaps" (Reverse ASIN Mode): See which high-volume keywords other products rank for, but you don't. Add these to your listing or PPC campaigns.
    2. Discover New Niches (Keyword Mode): Use the related keywords to find new product ideas or "long-tail" search terms others missed.
    3. Optimize Listings: Use these proven keywords to improve your Title, Bullet Points, and Backend Search Terms. (Try our Listing Builder!).
    4. Track Yourself: Add these new keywords to our Rank Tracker to monitor your own ranking progress.

    Unlock Your Keyword Potential

    Start discovering high-performing keywords that will drive more traffic and sales to your products.

    Find Your Keywords