Ordered Volume

 Ordered Volume measures how many units of a product were ordered by customers, regardless of whether they’ve been shipped, canceled, or returned. It’s a core demand indicator in Amazon’s sales analytics and reporting tools, especially for tracking ASIN-level performance.

Formula:Key characteristics:

• Reflects total customer demand
• Includes FBA, FBM, and 1P orders
• Used in sales forecasting, restock planning, and trend analysis
• Not impacted by shipping status or returns

Why Ordered Volume matters:

• Provides a unit-based view of product performance
• Helps brands identify best sellers and fast movers
• Useful for calculating conversion rates when paired with sessions or page views
• Influences inventory planning and replenishment frequency

💡 Example: A product generates $10,000 in Ordered Revenue with an ASP of $25.In short:
Ordered Volume is the number of units customers ordered - calculated by dividing Ordered Revenue by ASP - and is essential for measuring product-level demand on Amazon.