ROO

 In Amazon’s retail operations and vendor management, ROO typically occurs when Amazon decides to suppress an ASIN’s offer due to commercial, compliance, or operational reasons.
Although the product detail page (PDP) may remain visible, customers cannot add the item to their cart (“Add to Cart” button removed or greyed out).

However, if the product is enrolled in the Subscribe & Save (SnS) programme, existing subscriptions remain active - meaning Amazon will continue replenishing inventory and fulfilling orders for existing subscribers until stock depletion or full delisting.

Common Triggers for ROO:

1. Profitability Issues (CRaP):
   • Item becomes “Can’t Realise a Profit (CRaP)” due to low margins, high shipping costs, or low ASP.
   • Amazon suppresses the offer to prevent further unprofitable sales.
2. Regulatory or Compliance Problems:
   • Product violates listing or safety standards (e.g., missing QUID data, expired certifications).
   • Temporarily removed pending vendor correction.
3. Inventory or Supply Constraints:
   • Supply chain shortages or vendor inability to meet demand.
4. Product Quality or Customer Experience Issues:
   • High defect rate, poor reviews, or safety alerts trigger internal ROO.
5. Vendor Funding or Terms Disputes:
   • Pricing or trade term misalignments lead Amazon Retail to pause sales.

Impact of ROO:

• Buy Box Suppression: The ASIN no longer shows a purchasable offer from Amazon Retail.
• Search Visibility Decline: The product loses ranking priority.
• Vendor Impact: Sales drop immediately; inventory may remain unsold in FCs.
• Customer Impact: Existing Subscribe & Save shipments continue, but new customers can’t subscribe or purchase.

Benefits for Amazon:

• Profitability protection: Prevents selling unprofitable or non-compliant items.
• Regulatory compliance: Ensures product catalogue adheres to safety and legal requirements.
• Operational control: Allows suspension without full delisting of the ASIN.

Challenges for Vendors:

• Revenue loss: ROO directly reduces visibility and sales volume.
• Complex reinstatement: Requires coordination with Vendor Managers (VMs) and compliance teams.
• Reputation risk: Product may appear “unavailable” to shoppers, affecting brand trust.

How Vendors Can Respond:

• Review the CRaP dashboard and profitability metrics (PPM, PPPU, PPV) to address cost issues.
• Resolve any compliance or content violations promptly (e.g., labelling, images, certifications).
• Engage with their VM (Vendor Manager) or SCM (Supply Chain Manager) to reopen the offer once issues are fixed.

Example:
Amazon flags a 1L bottled water ASIN as unprofitable due to low ASP and high FBA shipping costs. The offer is ROO’d, removing the Buy Box for new customers, but active Subscribe & Save subscribers continue to receive their recurring shipments until the current inventory runs out.

In short:
ROO (Removal of Offer) refers to Amazon’s suppression of a product’s Buy Box or offer, typically due to profitability, compliance, or quality issues - though existing Subscribe & Save customers continue to receive shipments.