Amazon Glossary

RA - Retail Arbitrage

Retail Arbitrage (RA) is a reselling practice where individuals or businesses purchase discounted or clearance products from retail stores or online marketplaces and resell them on Amazon at a higher price to make a profit.

RGM - Revenue Growth Management

Revenue Growth Management (RGM) is a strategic framework used by Amazon and vendors to maximise profitable growth by optimising key commercial levers - including pricing, promotions, assortment, and trade investments - while balancing both revenue and margin objectives.

rIXD - Regional Inbound Cross Dock

Regional Inbound Cross Dock (rIXD) is an Amazon logistics facility that receives freight from vendors or sellers within a specific region and then redistributes that inventory to multiple fulfilment centres (FCs).
Unlike standard FCs, rIXDs do not process customer orders - they exist solely to streamline inbound flow and optimise regional distribution efficiency.

ROAS - Return on Ad Spend

Return on Ad Spend (ROAS) measures how much revenue an advertiser earns for every unit of currency spent on advertising.
It quantifies the efficiency and profitability of Amazon Advertising campaigns and is calculated as:

ROI - Return on Investment

Return on Investment (ROI) is a financial performance metric that measures the profitability of an investment relative to its cost.
It shows how much return (gain or loss) Amazon, a vendor, or a seller earns for every unit of currency invested - calculated as:

ROO - Removal of Offer

Removal of Offer (ROO) refers to the temporary or permanent removal of a product’s Buy Box or active offer from Amazon’s retail website.
While the offer is inactive for new customers, existing Subscribe & Save (SnS) subscribers may continue to receive scheduled deliveries of the same product.

R&R - Roles and Responsibilities

Roles and Responsibilities (R&R) define the specific duties, ownership areas, and decision-making authority assigned to individuals or teams within Amazon or between Amazon and its vendors. It clarifies who is accountable for what, ensuring smooth collaboration and efficient execution of business processes.

RRA - Rapid Retail Analytics

Rapid Retail Analytics (RRA) is an Amazon internal analytics platform that provides real-time data insights on retail performance, helping Amazon teams and vendors quickly identify sales trends, operational issues, and growth opportunities across categories, ASINs, and regions.

RRP - Recommended Retail Price

Recommended Retail Price (RRP) is the manufacturer’s or brand’s suggested selling price for a product.
It serves as a reference point for retailers and customers, indicating the standard market value before discounts or promotions are applied.

RSP - Retail Selling Price

Retail Selling Price (RSP) is the final price paid by a customer at the point of sale on Amazon.
It reflects the actual selling price after all discounts, promotions, or dynamic pricing adjustments have been applied — in contrast to the Recommended Retail Price (RRP), which is only a suggested benchmark.

RVR - Retail Vendor Recruitment

Retail Vendor Recruitment (RVR) is the process by which Amazon identifies, approaches, and onboards new vendors to expand its first-party (1P) retail selection.
The goal is to grow Amazon’s product catalogue, improve category coverage, and strengthen relationships with emerging or strategic brands.