Amazon Glossary

Amazon Haul is Amazon's dedicated low-price shopping experience where all products are priced at $20 or less, with most items under $10. Launched in November 2024 as Amazon's response to budget platforms like Temu and Shein, it features a separate storefront, search, cart, and checkout within the Amazon app and website.

Master your Amazon H1 (First Half) strategy. Calculate YoY growth, navigate FBA restock limits, and build sales velocity before Prime Day.

Master your Amazon H2 (Second Half) strategy. Learn how to navigate Q4 surcharges, manage holiday inventory turnover, and maximize annual profit.

Measure the Amazon halo effect to scale organic ranking. Learn how targeted advertising drives long-term sales velocity and profitability.

The halo effect is a performance phenomenon where driving high sales velocity through paid advertising or external traffic directly increases a product's organic ranking and visibility. This secondary momentum generates sustained, un-sponsored conversions that extend well beyond the initial marketing investment.

Master Amazon Hazmat (Dangerous Goods) compliance. Learn how to clear algorithmic reviews, submit SDS documentation, and calculate storage fee premiums.

HB stands for Heavy Bulky - a classification Amazon uses for large or heavy products that require special handling, storage, or delivery logistics. 

HCPO stands for High Confidence Purchase Order - a type of Amazon PO generated with high certainty based on strong demand signals and predictive accuracy. 

HOTW stands for Hands Off The Wheel - Amazon’s initiative to automate retail operations by minimizing manual intervention from Vendor and Retail teams. 

HPC stands for Health and Personal Care - a major product category on Amazon that includes wellness, hygiene, and self-care items. 

Learn how Amazon Hot Purchase Orders (HPOs) work in Vendor Central. Discover fulfillment strategies, avoid costly chargebacks, and protect your vendor rating.

The Harmonized System (HS) is the WCO's global product classification framework that determines duty rates, tariffs, and customs rules for every imported product.

Master Half Year to Date (HTD) metrics on Amazon. Learn to analyze mid-year sales, forecast Q4 inventory, and protect profit margins.

The HTS code is the US 10-digit product classification number that determines import duty rates, Section 301 tariffs, and customs treatment for every imported product.