Amazon Glossary

LBB stands for Lost Buy Box - the condition when a seller or vendor no longer holds the Buy Box on a product detail page, resulting in lost visibility and potential sales. 

LBO stands for Lost Business Opportunity - a metric Amazon uses to measure potential sales lost due to factors like out-of-stock items, Buy Box loss, or delayed shipments.

LCL stands for Less Than Container Load - a shipping method where goods from multiple vendors or sellers are consolidated into a single container because no single shipment fills the entire container. 

LD stands for Lightning Deal - a time-limited promotional offer on Amazon, usually running for 4 to 6 hours, featuring a product at a special discounted price. 

LFO stands for Lost Featured Offer - a metric indicating how often a seller or vendor’s product was not the Featured Offer on the Amazon product detail page when it was eligible to be. 

Listing Optimisation is the process of enhancing a product detail page to improve its visibility, relevance, and conversion rate in Amazon’s organic search results. 

LPN stands for License Plate Number - a unique barcode label that Amazon assigns to each individual inventory unit in its fulfilment centers for tracking and internal processing. 

LPR stands for License Plate Receive - an Amazon receiving method where fulfilment center staff scan a single external barcode (like an SSCC or AMZNCC) on a carton or pallet to register all enclosed units, eliminating the need to scan each item individually.

LSPL stands for Large Scale Product Launch - a vendor-focused Amazon program that accelerates the launch of new products by increasing inventory coverage in exchange for marketing investment, without the option for product returns.

LTL stands for Less Than Truckload - a freight shipping method used when a shipment doesn’t fill an entire truck and is consolidated with other shipments.