Amazon Glossary

A2Z Guarantee is Amazon’s buyer protection program that helps customers get a refund if something goes wrong with their order - especially from third-party sellers. 

A9 is the name for Amazon’s search algorithm - it decides which products show up when a shopper types in a search. 

Amazon Advertising (AA) is Amazon’s platform that lets sellers and brands pay to promote their products on and off Amazon. 

Amazon Business (AB) is a version of Amazon designed for companies, where sellers can sell in bulk and offer business-only pricing to registered business buyers. 

AB GV shows how many times business buyers viewed your product listing on Amazon - it’s like impressions, but for business customers only. 

Amazon Brand View Pro (ABVP) is an advanced analytics tool that helps brands track their performance and visibility on Amazon across ads, search, and competitors.

Acapulco is Amazon’s internal term for ordering and processing full pallets of products - used in vendor logistics and large-scale replenishment. 

A+ Content is a premium product page layout that lets brand owners add enhanced images, charts, and custom text to make their listings look more professional. 

ACoS shows how much you spend on ads to make a dollar in sales. It’s your ad cost divided by your ad revenue. 

ACT stands for Actuals - it means the real, final numbers for sales, spend, or performance, not forecasts or estimates. 

ACU  (Average Cost per Unit) shows the average price Amazon paid you per unit of product over a certain time period. 

ADV stands for Advertising - it’s shorthand for all your paid marketing activities on and off Amazon. 

AGS stands for Amazon Global Store - it lets customers buy products from other countries on Amazon as if they were shopping locally. 

AITBB (Anything In The Buy Box) means showing your ad only when your product - or any product you sell - is in the Buy Box on Amazon. 

AMC is a powerful analytics tool from Amazon that lets advertisers run custom reports and get deep insights across their campaigns using raw, event-level data. 

AMG was the original name for Amazon’s advertising division - now it’s simply called Amazon Ads. 

AMP is a paid marketing bundle that vendors can buy from Amazon to boost product visibility through ads, deals, and premium placements. 

AMS was Amazon’s original self-service ad platform - now called Sponsored Ads. 

AMZ, AMZN, or AZ are just shorthand ways to refer to Amazon - used in emails, reports, and industry slang. 

AMZL stands for Amazon Logistics — it’s Amazon’s own delivery network that handles the “last mile” to the customer’s door. 

AMZNCC - Amazon Carton Content Code. External Container ID to label cartons to be sent to Amazon and generated via Vendor Central.

Andon Cord is a system where Amazon pauses a product listing if there are serious customer complaints - like safety issues or repeated damage - until the problem is fixed.

AOC (Amazon Owned Carrier) means Amazon picks up the order from the vendor’s warehouse using their own shipping carrier, instead of the vendor choosing a carrier. 

AP (Accounts Payable) means the money Amazon owes you as a vendor — it’s your outstanding payments waiting to be processed and paid. 

APB stands for Amazon Private Business - it refers to Amazon’s internal or confidential business divisions, operations, or strategic initiatives not publicly disclosed. 

 An API (Application Programming Interface) is a digital bridge that lets different software systems talk to each other — like your system sending product or inventory data directly to Amazon. 

APR shows the real yearly cost of borrowing money - including interest and fees - expressed as a percentage. 

AR stands for Amazon Resale, a program where Amazon sells returned, used, or slightly damaged items at a discount through special listings.

ARA is a reporting dashboard in Vendor Central that shows your sales, inventory, and traffic data - so you can track how your products perform on Amazon. 

ARAP (Amazon Retail Analytics Premium) was the paid version of Amazon’s analytics tool for vendors - it gave deeper insights into customer behavior and traffic, but has now been replaced by more modern tools. 

ARN (Amazon Reference Number) is a shipping reference number Amazon assigns to a Collect (WePay) shipment - it must be included on freight paperwork for delivery to be accepted. 

ASIN (Amazon Standard Identification Number) is Amazon’s unique product ID - every product on Amazon has its own ASIN to track listings, prices, reviews, and inventory. 

ASN is a shipment notice you send to Amazon before your products arrive - it tells them what’s coming, how much, and when to expect it. 

ASP (Average Selling Price) tells you the average price your product sells for, based on total revenue divided by the number of units sold. 

ATC stands for Add to Cart - it tracks how many times shoppers clicked the "Add to Cart" button for your product. 

ATS (Amazon Transportation Services) is Amazon’s in-house freight service that handles the transportation of products from vendors to Amazon’s fulfillment centers. 

AVN (Annual Vendor Negotiation) is the yearly process where Amazon and vendors meet to agree on pricing, terms, and joint plans for the next 12 months. 

AVS  (Amazon Vendor Services) is a paid support program where Amazon assigns you a dedicated account manager to help you improve operations, fix catalog issues, and grow your vendor business. 

AW stands for Amazon Warehouse, a program where Amazon sells returned, pre-owned, or open-box items at a discounted price - often referred to as Amazon Warehouse Deals.

AWS  (Amazon Web Services) is Amazon’s cloud computing platform that provides servers, storage, databases, AI, and other services businesses use to build and scale applications.