Amazon Glossary

B2B on Amazon refers to selling products specifically to business customers - such as companies, schools, or government agencies - through the Amazon Business platform. 

B2C  (Business-to-Consumer)  means selling products directly to individual customers - the typical Amazon shopping experience. 

B2R, or Born to Run, is a program that lets vendors propose an initial bulk purchase order from Amazon for new product launches - helping speed up distribution and visibility.

BAU, or Business as Usual, refers to the normal, day-to-day operations and processes within Amazon or a seller’s business — outside of special events, launches, or disruptions. 

 The Buy Box is the section on an Amazon product page where customers click “Add to Cart” or “Buy Now.” Winning the Buy Box means your offer is the default one selected when a customer makes a purchase. 

 A Best Deal is a time-limited promotional discount on Amazon that typically runs for several days to a few weeks and appears with a special badge on the product detail page. 

Black Friday Week (BFW) refers to the promotional period on Amazon leading up to Black Friday, where major deals are featured to drive early holiday shopping traffic. 

BISS is an Amazon product category focused on serving the needs of industrial, commercial, and scientific buyers with specialized equipment and supplies. 

BOGO is a promotional deal on Amazon where customers receive an additional product for free or at a discount when they purchase a qualifying item - commonly used to boost sales and product visibility. 

BOL (Bill of Lading)  is a legal shipping document that confirms a carrier has received goods for transport and outlines the terms of their delivery, serving as both a receipt and a contract. 

Brand Analytics is a dashboard in Amazon Brand Registry that gives brand owners insights into customer behavior, search trends, and competitive performance. 

Brand Registry is Amazon’s program that allows brand owners to verify and protect their intellectual property while unlocking enhanced tools for analytics, content, and brand control. 

Brand Store is a free, customizable storefront on Amazon that allows brands to showcase their products, storytelling, and branding in one dedicated space. 

 A Browse Node is a unique numerical ID that represents a specific product category or subcategory on Amazon. 

A Brand Specialist is an Amazon employee who supports 1P vendors by helping them manage their catalog, drive growth, and improve operational efficiency on Amazon.

Best Seller (BS) refers to a product that ranks #1 in its category or subcategory based on recent sales performance on Amazon. 

BSR  (Best Seller Rank) is a ranking number assigned to products on Amazon that reflects how well they’re selling compared to others in the same category - the lower the number, the better the sales.

 BTP  (Brand Tailored Promotions)  is a Seller Central tool that lets brand-registered sellers create targeted discounts for specific customer segments - like repeat buyers or recent visitors. 

 Born to Run (BTR) is a Vendor Central program that lets 1P vendors proactively request an initial inventory order from Amazon for newly launched products. 

Back to School (BTS) is Amazon’s key June-September season, requiring early inventory planning, pre-launch PPC setup, and category-focused strategy.

 A bundle on Amazon is a group of individual products, each with its own identifier (EAN/ASIN), combined and sold as one single listing under a unique ASIN. 

Master the Amazon Buy Box (Featured Offer). Learn how FBA, pricing, and account health impact your win rate and discover strategies to avoid Buy Box suppression.

Buy with Prime lets Amazon sellers offer Prime shipping and checkout on their own DTC websites, using FBA inventory to drive conversion.

BWS refers to the Beer, Wine & Spirits category on Amazon, which includes alcoholic beverages and related products, subject to local laws and restrictions.