Amazon Glossary

Amazon Brand Analytics (ABA) is a free suite of reporting dashboards in Amazon Seller Central, available exclusively to brand owners enrolled in Amazon Brand Registry. It provides first-party data on how shoppers search, click, and buy on Amazon - including search terms, conversion funnels, customer demographics, and repeat-purchase behavior.

B2B on Amazon refers to selling products specifically to business customers - such as companies, schools, or government agencies - through the Amazon Business platform. 

Master Amazon B2C (Business-to-Consumer) selling. Learn how to calculate Average Order Value, optimize your fulfillment model, and boost retail conversions.

B2R, or Born to Run, is a program that lets vendors propose an initial bulk purchase order from Amazon for new product launches - helping speed up distribution and visibility.

Learn Amazon's batteries compliance requirements, how to submit a UN 38.3 test summary or UL 4200A certification, and avoid hazmat FBA stranded inventory.

BAU, or Business as Usual, refers to the normal, day-to-day operations and processes within Amazon or a seller’s business — outside of special events, launches, or disruptions. 

 The Buy Box is the section on an Amazon product page where customers click “Add to Cart” or “Buy Now.” Winning the Buy Box means your offer is the default one selected when a customer makes a purchase. 

Discover how Amazon Best Deal (BD) promotions drive sales velocity, optimize inventory clearance, and build permanent organic keyword ranking.

Master Amazon Black Friday Week. Learn to calculate BFW lift, optimize FBA shipping deadlines, avoid Q4 storage fees, and protect margins.

Learn how Build International Listings (BIL) synchronizes pricing and inventory across global Amazon marketplaces to scale your brand.

Discover how to dominate the Amazon BISS category. Learn compliance rules, attract corporate buyers, and secure high-volume B2B sales.

Master Amazon Buy One Get One (BOGO) promotions. Learn to calculate unit margins, optimize FBA shipping fees, and scale your organic sales velocity.

BOL (Bill of Lading)  is a legal shipping document that confirms a carrier has received goods for transport and outlines the terms of their delivery, serving as both a receipt and a contract. 

Amazon Brand Registry is Amazon's free program for trademark owners. By verifying an active or pending trademark, it confirms you as the brand owner and unlocks brand protection tools, listing control, premium content formats, brand-only advertising options, and first-party data such as Brand Analytics.

Discover how an Amazon Brand Store isolates inventory from competitor ads, drives organic traffic, and maximizes e-commerce profitability.

 A Browse Node is a unique numerical ID that represents a specific product category or subcategory on Amazon. 

A Brand Specialist is an Amazon employee who supports 1P vendors by helping them manage their catalog, drive growth, and improve operational efficiency on Amazon.

Master the Amazon Best Seller (BS) badge. Learn how BSR algorithms process sales velocity, boost conversion rates, and lower ad overhead.

BSR  (Best Seller Rank) is a ranking number assigned to products on Amazon that reflects how well they’re selling compared to others in the same category - the lower the number, the better the sales.BSR (Best Sellers Rank) is a dynamic, category-specific metric assigned by Amazon's A9 algorithm that reflects a product's historical and recent sales volume relative to other items in the same category. A lower BSR indicates higher sales volume and superior market performance.

Master Amazon Brand Tailored Promotions (BTP). Learn how to target audience segments, calculate redemption rates, and boost conversions.

Discover how Amazon's Born to Run program allows Vendor Central brands to launch products with massive upfront POs, minimizing costly stockouts.

Back to School (BTS) is Amazon’s key June-September season, requiring early inventory planning, pre-launch PPC setup, and category-focused strategy.

Master Amazon product bundling to increase your Average Order Value, optimize FBA fulfillment fees, and eliminate buy box competition.

Master the Amazon Buy Box (Featured Offer). Learn how FBA, pricing, and account health impact your win rate and discover strategies to avoid Buy Box suppression.

Buy with Prime lets Amazon sellers offer Prime shipping and checkout on their own DTC websites, using FBA inventory to drive conversion.

Master Amazon's Beer, Wine & Spirits (BWS) rules. Learn to calculate margins, manage gated approvals, navigate excise duties, and optimize fulfillment.