Amazon Glossary

FBA stands for Fulfilment by Amazon - a programme where third-party (3P) sellers store their products in Amazon’s warehouses, and Amazon handles storage, shipping, customer service, and returns. 

FBM stands for Fulfilled by Merchant - a selling method where third-party (3P) sellers list products on Amazon but handle storage, shipping, and customer service themselves.

FC stands for Fulfilment Centre - Amazon’s large-scale warehouses where inventory is stored, processed, and shipped to customers. 

FCA stands for Free Carrier for Air - an Incoterm where Amazon assumes responsibility for the freight and supply chain starting from the vendor’s factory, typically used for air shipments originating in China. 

FCF stands for Free Cash Flow - the amount of cash a business generates after accounting for capital expenditures, used to measure financial health and flexibility. 

FCST stands for Forecast - a prediction of future demand, sales, or inventory needs based on historical data and market trends. 

FFP stands for Frustration-Free Packaging - an Amazon initiative focused on minimizing waste and improving the customer unboxing experience with easy-to-open, recyclable packaging. 

FLOW stands for Forward-Looking Order Workflow - a type of Amazon purchase order that includes a scheduled shipping window in the future, used primarily for high-demand or best-selling products. 

FNSKU is a unique identifier Amazon assigns to products stored and shipped through its Fulfilment by Amazon (FBA) network. It links the item to a specific seller.

FOB is a shipping term used in Amazon’s Direct Import model, meaning the vendor covers all costs until the goods are loaded onto the vessel at the agreed port of departure. 

FOPV refers to the number of views a product’s detail page receives when the product is the Featured Offer (previously called the Buy Box). 

FRE refers to Amazon’s automated mechanism that refreshes Purchase Order (PO) forecasts when major supply or demand shifts occur. 

FTE stands for Full-Time Employee - a standard unit of measurement to represent one full-time worker’s workload. 

FTL stands for Full Truck Load - a shipping method where a single shipment fills an entire truck, or the shipper pays for exclusive use of the truck.

FY stands for Full Year - a 12-month accounting period used to measure financial and operational performance.