Amazon Glossary

    Master the language of Amazon selling with our comprehensive glossary of terms, acronyms, and concepts every seller should know.

    IB stands for Inbound - a logistics term referring to the movement of inventory into Amazon’s fulfilment network from vendors or sellers. 

    IDQ stands for Item Data Quality - a metric Amazon uses to evaluate the completeness and accuracy of product listings, such as titles, bullet points, images, and other key content fields. 

    Impressions refer to the number of times a product or ad is shown to a customer on Amazon - such as in search results, category pages, or sponsored ad placements. 

    Incoterms are standardized international rules that define the responsibilities of buyers and sellers in global trade, particularly around shipping, insurance, customs, and delivery.

    IOR stands for Importer of Record - the legal entity responsible for ensuring that imported goods comply with customs regulations and for paying duties, taxes, and fees.

    IP stands for Intellectual Property - legally protected creations of the mind, such as brand names, logos, inventions, designs, and content.

    IPCP stands for Inbound Preferred Carrier Programme - Amazon’s initiative that encourages vendors and sellers to use Amazon-approved carriers for delivering shipments into Amazon fulfilment centers. 

    IPI stands for Inventory Performance Index - Amazon’s score that measures how well FBA sellers manage their inventory, based on factors like sell-through rate, excess inventory, and in-stock performance. 

    IPIP stands for Items Per Inner Pack - the number of individual retail units contained within one inner pack or case during shipping. 

    IPMP stands for Inner Packs Per Master Pack - the number of inner packs contained within a single master carton or case. 

    IRDR stands for Inventory Record Defect Ratio - a metric Amazon uses to measure how accurately a seller’s or fulfillment center’s recorded inventory matches the actual physical inventory. 

    ISA stands for Inbound Shipment Appointment - a scheduled delivery time for inventory arriving at an Amazon Fulfillment Center (FC). 

    ISBN stands for International Standard Book Number - a unique 13-digit identifier used globally to catalog and sell books. 

    IXD stands for Inbound Cross Dock - a type of Amazon facility that receives shipments from vendors or sellers and redistributes them to multiple fulfillment centers, rather than shipping directly to customers. 

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