Amazon Glossary

Master Amazon Customer Acquisition Cost (CAC). Learn how to calculate CAC, analyze its business impact, and optimize PPC efficiency to scale profit margins.

Learn how to calculate Compound Annual Growth Rate (CAGR) for your Amazon business to scale operations and secure a high-multiple exit.

CARP is Amazon’s online portal used by carriers and vendors to schedule delivery appointments to Amazon fulfillment centers. 

 A Category Page is a dedicated landing page within the Amazon marketplace that displays a curated selection of products from a specific product group, such as Beauty, Electronics, or Home & Kitchen. 

Amazon chargebacks are penalties for non-compliance. Learn how they impact your profitability, how to prevent them, and steps to dispute invalid fees.

 A Child ASIN is a product variation grouped under a single Parent ASIN on Amazon - typically differing by size, color, flavor, or other attributes. 

Prepare for the mandatory Amazon Chime seller video verification interview. Learn document requirements to ensure fast account activation.

CIV stands for Customer Instock Value - a metric used to measure the total sales value of products available for immediate purchase by customers on Amazon. 

Master Customer Lifetime Value (CLV) on Amazon. Learn to calculate retention metrics, boost repeat purchases, and scale long-term profitability.

Contribution Margin (CM) measures Amazon revenue minus all variable costs per unit - the essential profitability metric for budgeting and decisions.

Centre of Excellence (COE) refers to a specialized Amazon team or function that centralizes best practices, expertise, and strategic support in a specific operational or business area. 

Understand Cost of Goods Sold (COGS) for Amazon FBA. Learn to calculate your true landed costs, protect your profit margins, and set break-even pricing.

Master Amazon concessions to protect your profitability. Learn to calculate concession rates, audit FBA refunds, and recover lost capital.

Contra COGS refers to the financial contributions vendors provide to Amazon that offset the cost of goods sold (COGS). These are often part of negotiated trade terms and reduce Amazon’s net purchase cost for a product. 

Co-op, short for cooperative marketing, refers to marketing and advertising programs where Amazon and vendors share the costs to promote products - often automatically managed via Vendor Central. 

Optimize your Amazon promotions with Coupons (VPCs). Learn how to calculate net margins, manage redemption fees, and maximize conversion rates.

Coupon (also known as a Vendor Powered Coupon or VPC) is a self-service promotional tool on Amazon that allows sellers to offer percentage or fixed-dollar discounts directly on product detail pages, search results, and marketing pages to accelerate customer purchase decisions and drive immediate traffic velocity.

Master Amazon CPC (Cost per Click). Learn the formulas, how the ad auction works, and expert strategies to lower ad spend while maximizing profitability.

Contribution Profit (CP) refers to the actual dollar amount earned from a product after subtracting all variable costs, representing the profit that contributes to covering fixed costs and overall profitability. 

Cost Price (CP) refers to the amount a seller or vendor pays to acquire a product before any markup or margin is added. 

Learn how Amazon's Climate Pledge Friendly (CPF) badge increases sales, boosts visibility, and lowers FBA fees via Compact by Design.

Master Amazon Cost Price Increase (CPI). Learn how supplier inflation shifts unit economics, calculate gross margins, and protect cash flow.

Understand CPPU (Cost Per Purchased Unit) on Amazon. Learn how to calculate your exact ad cost per item and actively protect your profit margins.

Master Case Pack Quantity (CPQ) logistics. Learn to optimize your master carton configuration, avoid fulfillment center rejections, and maximize throughput. Case Pack Quantity (CPQ) is a logistics specification that defines the number of individual units contained within a single master carton. This configuration is critical for Amazon sellers because it dictates how inventory is received and processed at a fulfillment center, directly affecting operational throughput and overall product availability.

Master Amazon Cost Per Sale (CPS). Learn to calculate your true unit acquisition cost, optimize your ad bids, and protect your margins.

CR stands for Confirmation Rate, which measures the percentage of purchase orders that vendors confirm within a given timeframe on Amazon Vendor Central. 

CRAP refers to products that Amazon deems unprofitable to sell and may stop ordering or suppress from search results. 

Master Amazon conversion rate optimization (CRO). Learn to refine listings, conduct A/B tests, and increase sales without higher ad spend.

Customer Service (CS) on Amazon covers buyer communication, returns, and complaint resolution - directly affecting Order Defect Rate and account health.

CSA stands for Cost Support Agreement - a financial agreement between a vendor and Amazon where the vendor agrees to support certain costs to maintain competitive pricing or profitability. 

Master the role of an Amazon Customer Success Manager (CSM). Learn how to reduce Order Defect Rates, manage negative reviews safely, and protect cash flow.

Master the CTC (Contribution to Change) metric for Amazon FBA. Learn how to isolate profit drivers, calculate basis points, and protect margins.

Learn what CTR means for Amazon sellers. Discover how to calculate your click-through rate, optimize main images, and boost your organic rankings.

Master Amazon's Customer Returns process. Learn to calculate return rates, optimize FBA dispositions, prevent fraud, and protect your margins.

Understand Amazon CVR (Conversion Rate). Learn to calculate Unit Session Percentage, refine your mobile layout, and maximize sales velocity.

 CX stands for Customer Experience - the overall perception a customer has of your brand, based on all interactions before, during, and after purchase.

Learn how Cross Docking (CXD) accelerates Amazon FBA inventory routing, reduces storage fees, and impacts your middle-mile logistics strategy.

CY stands for Calendar Year, referring to the 12-month period from January 1 to December 31.