Amazon Glossary

CAGR is a financial metric that shows the mean annual growth rate of a value (such as sales or revenue) over a period of time, assuming the growth happens at a steady rate. 

CARP is Amazon’s online portal used by carriers and vendors to schedule delivery appointments to Amazon fulfillment centers. 

 A Category Page is a dedicated landing page within the Amazon marketplace that displays a curated selection of products from a specific product group, such as Beauty, Electronics, or Home & Kitchen. 

 A Chargeback is a financial penalty Amazon imposes on vendors or sellers for failing to comply with its operational standards - such as late deliveries, incorrect packaging, or missing documentation.

 A Child ASIN is a product variation grouped under a single Parent ASIN on Amazon - typically differing by size, color, flavor, or other attributes. 

Chime is Amazon’s official communication platform for messaging, video conferencing, and calling - used by Amazon employees, vendors, and brand partners. 

CIV stands for Customer Instock Value - a metric used to measure the total sales value of products available for immediate purchase by customers on Amazon. 

Climate Pledge Friendly is Amazon’s initiative that highlights products meeting sustainability certifications to help customers easily find eco-friendly options. 

Contribution Margin (CM) is a profitability metric that shows how much revenue remains after covering variable costs — helping assess product-level performance on Amazon. 

Centre of Excellence (COE) refers to a specialized Amazon team or function that centralizes best practices, expertise, and strategic support in a specific operational or business area. 

COGS refers to the direct costs associated with producing or purchasing the goods that were sold during a specific time period. 

Concessions refer to the total dollar amount that Amazon has refunded or credited back to customers due to issues like product defects, late deliveries, or dissatisfaction.

Contra COGS refers to the financial contributions vendors provide to Amazon that offset the cost of goods sold (COGS). These are often part of negotiated trade terms and reduce Amazon’s net purchase cost for a product. 

Co-op, short for cooperative marketing, refers to marketing and advertising programs where Amazon and vendors share the costs to promote products - often automatically managed via Vendor Central. 

 A Coupon on Amazon - also called a Vendor Powered Coupon (VPC) - is a promotional tool that vendors and sellers use to offer customers a discount. Customers see and redeem these coupons directly on the product detail page. 

CPC (Cost per Click) is the amount Amazon charges an advertiser each time a shopper clicks on their ad within Amazon's advertising ecosystem.

Contribution Profit (CP) refers to the actual dollar amount earned from a product after subtracting all variable costs, representing the profit that contributes to covering fixed costs and overall profitability. 

Cost Price (CP) refers to the amount a seller or vendor pays to acquire a product before any markup or margin is added. 

Climate Pledge Friendly (CPF) is Amazon’s program that highlights products with sustainability certifications to help customers easily discover eco-friendly options. 

CPI stands for Cost Price Increase, referring to a vendor's request to raise the wholesale price at which they sell their product to Amazon. 

CPPU stands for Contribution Profit Per Unit, which measures how much profit a brand earns from each unit sold after subtracting all variable costs. 

CPQ stands for Case Pack Quantity, which refers to the number of units of a product packed together in one case or carton when shipping to Amazon. 

CPS stands for Commercial, Public, and Strategic Accounts, a segmentation used by Amazon to classify large-scale institutional customers within Amazon Business. 

CR stands for Confirmation Rate, which measures the percentage of purchase orders that vendors confirm within a given timeframe on Amazon Vendor Central. 

CRAP refers to products that Amazon deems unprofitable to sell and may stop ordering or suppress from search results. 

CS stands for Customer Service - Amazon’s support operations that handle customer inquiries, issues, and post-purchase concerns. 

CSA stands for Cost Support Agreement - a financial agreement between a vendor and Amazon where the vendor agrees to support certain costs to maintain competitive pricing or profitability. 

CSM stands for Customer Success Manager - a role at Amazon or within service providers where a dedicated person supports sellers or vendors in achieving their business goals on the platform. 

CTC stands for Contribution to Change - a metric used to analyze how individual factors (like products, brands, or campaigns) impact overall business performance trends on Amazon. 

CTR stands for Click-through Rate - a key advertising metric on Amazon that shows how often people click on your ad after seeing it. It is calculated as:
CTR = (Clicks ÷ Impressions) × 100%

CVR stands for Conversion Rate - the percentage of users who complete a desired action (usually a purchase) after clicking on your product listing or ad. 

 CX stands for Customer Experience - the overall perception a customer has of your brand, based on all interactions before, during, and after purchase.

CXD stands for Cross Dock - a logistics process where products are shipped directly from suppliers to Amazon fulfillment centers with minimal or no storage at intermediate facilities. 

CY stands for Calendar Year, referring to the 12-month period from January 1 to December 31.