Category Page

Category Pages help customers browse products by broad topics or shopping interests. Each category represents a high-level classification of products and typically includes:

• Filters (brand, price, customer ratings, etc.) to refine results
• Subcategories for deeper navigation (e.g., in Beauty: Skin Care, Hair Care, etc.)
• Sponsored placements and editorial content (like “Top Rated” or “Amazon’s Choice”)
• Dynamic sorting options - by relevance, price, reviews, or newest arrivals

Category pages are often optimized by Amazon’s algorithm based on user behavior and sales performance.

Why it matters to sellers:

• Ranking well on a Category Page can significantly boost visibility
• Product categorization affects keyword indexing and discoverability
• Featured placement (via PPC or popularity) can drive significant traffic

💡 Example:
A shopper browsing the “Home & Furniture” Category Page might use filters to narrow down to “Office Chairs,” where your listing can appear alongside competitors — even without a direct keyword search.

In short: A Category Page is a central Amazon landing page that showcases and organizes products by type - helping customers explore and helping sellers get discovered.