CX

On Amazon, Customer Experience includes everything from how easily a product is found in search, to how clear and convincing the listing is, to the speed of delivery, packaging quality, customer service, and return handling.

Key elements that impact CX on Amazon:

• Product title, images, and A+ content
• Accurate and complete product descriptions
• Fast and reliable fulfillment (especially with FBA)
• Prompt and helpful responses to customer inquiries
• Positive reviews and high ratings
• Hassle-free return experience

Why it matters:

• A strong CX increases customer satisfaction, loyalty, and repeat purchases
• Positive CX improves your seller metrics (e.g., Order Defect Rate, Late Shipment Rate)
• Amazon rewards sellers and brands that consistently deliver excellent CX with better visibility and Buy Box ownership

💡 Example: A product with clear images, fast Prime shipping, excellent packaging, and helpful post-sale support will create a positive Customer Experience - leading to better reviews and higher conversions.

In short:
CX = Customer Experience - the total impression your brand and listing make on Amazon customers, from first click to post-purchase support. A great CX builds trust, sales, and long-term success.