COE

At Amazon, a Centre of Excellence (COE) is a hub of subject-matter experts who develop standards, tools, and scalable processes to improve performance and decision-making across the organization or within specific business units (such as supply chain, advertising, customer experience, or compliance).

Examples of Amazon COEs:

• Supply Chain COE - focuses on inventory planning, forecasting, and inbound performance
• Advertising COE - supports brands and agencies with PPC strategies, DSP usage, and campaign optimization
• Customer Experience COE - ensures consistency and quality in customer service and satisfaction
• Product Compliance COE - helps sellers and vendors navigate global regulatory requirements

Why it matters for sellers and vendors:

• COEs often create policies, dashboards, and tools that influence how sellers operate on Amazon
• Brand teams or Amazon Vendor Managers may escalate issues to COEs for resolution
• Knowing the right COE to contact can accelerate problem-solving or access to strategic support

💡 Example:
A vendor struggling with forecasting accuracy may be referred to the Supply Chain COE, which provides analysis tools and improvement plans.

In short:
COE stands for a central Amazon team of experts that sets standards and drives excellence in a specific business area — helping streamline operations and boost performance across the ecosystem.