Amazon Glossary

Gated Product refers to a product category or brand that is restricted and requires approval before 3P sellers can list and sell it on Amazon. 

GDSN is a standardized network that enables suppliers to automatically share and synchronize product data with Amazon and other retailers in real time. 

GEMBA refers to a business process review, typically conducted by Amazon and the vendor, to observe and improve real-world operations - especially in supply chain workflows. 

GIPE stands for Global Imports Program Expansion - an Amazon initiative aimed at scaling and optimizing the direct import of goods from international vendors into Amazon’s global fulfilment network. 

GL stands for General Ledger - Amazon’s internal financial categorization that tracks the profit and loss (P&L) of major product categories like Home, Beauty, or Consumer Electronics.

Glance Views refer to the number of times a product’s detail page is viewed by customers - essentially, the product’s impressions on Amazon. 

GLN stands for Global Location Number - a unique 13-digit identifier used to specify a physical location, company, or business entity in global supply chain operations. 

GMM stands for Guaranteed Minimum Margin - a financial agreement where Amazon ensures it will achieve a minimum profit margin on a vendor’s products, regardless of actual sales performance. 

GMS stands for Gross Merchandise Sales - the total dollar value of all products sold through Amazon, before any deductions like returns, shipping costs, or fees.

GMV stands for Gross Merchandising Value - the total sales value of merchandise sold through Amazon’s marketplace before deductions like returns, discounts, or fees.

Goldbox refers to Amazon’s dedicated page for time-limited deals and promotions, including Lightning Deals, Deal of the Day, and Best Deals.

GPE stands for Global Procurement Excellence - an internal Amazon program focused on optimizing vendor negotiations, purchasing processes, and cost efficiencies across global retail operations. 

GPE stands for Global Program Expansion - Amazon’s initiative to scale programs, tools, and business models across new international markets or regions. 

GPO stands for Global Procurement Organization - Amazon’s centralized team responsible for managing supplier relationships, cost negotiations, and purchasing strategies across worldwide retail operations. 

GPSR stands for General Product Safety Directive - a European Union regulation that ensures products sold in the EU are safe for consumer use. 

GTIN stands for Global Trade Item Number - a globally recognized 14-digit code used to uniquely identify products, items, and services in the supply chain. 

GV stands for Glance Views - the number of times a product’s detail page is viewed by customers on Amazon.