GPE (Global Program Expansion)

Global Program Expansion (GPE) refers to the process by which Amazon launches or extends successful internal programs — such as fulfilment models, advertising solutions, vendor tools, or retail innovations - into additional countries or marketplaces.

This may include:

• Rolling out programs like Born to Run, Frustration-Free Packaging, or Vendor Services to new locales
• Scaling supply chain models, promotions, or data tools across geographies
• Ensuring regional teams are trained and aligned on global standards
• Adjusting programs to comply with local regulations and consumer behavior

Why it matters:

• Enables consistent experience for vendors and sellers globally
• Helps Amazon localize best practices and accelerate global retail growth
• Allows vendors to participate in established programs across markets

💡 Example: After piloting the Amazon Vendor Services (AVS) model in Europe, GPE teams expanded it to Latin America as part of Global Program Expansion.

In short:
GPE (Global Program Expansion) is Amazon’s strategy for scaling programs and services across new international markets - driving global consistency, innovation, and growth.