Gated Product

On Amazon, Gated Products are part of restricted categories, brands, or specific ASINs that require sellers to undergo an approval process to list them. This gating helps maintain product quality, protect brands, and reduce counterfeit or inauthentic items.

Common reasons for gating:

• High risk of counterfeits (e.g., luxury brands, electronics)
• Legal or regulatory restrictions (e.g., supplements, medical products)
• Brand protection (brands may request gating)
• Ensuring only authorized resellers can sell specific products

How sellers can get approved:

• Provide invoices or authorization letters from manufacturers/distributors
• Maintain good account health and selling history
• Pay a non-refundable application fee (in some cases)

Examples of gated categories:

• Watches
• Jewelry
• Automotive parts
• Collectible coins
• Major brands like Nike, Apple, etc.

💡 Example: “Before listing that Canon camera, make sure it’s not a gated product - otherwise you’ll need brand approval.”

In short:
Gated Product is an item or category on Amazon that requires prior approval from Amazon before a 3P seller is allowed to list and sell it.