Glance Views - Amazon Glossary

Glance Views are a key Amazon metric that count how often a product’s detail page is opened or seen by shoppers. This includes any time the page is loaded - whether from search, ads, external links, or browsing.

Although now more commonly referred to as Detail Page Views (DPV) or Featured Offer Page Views (FOPV), "Glance Views" is still used in many internal Amazon reports and dashboards.

Key insights from Glance Views:

• Indicates product visibility and traffic
• Helps measure the impact of ads, deals, or SEO changes
• Used alongside conversion rate (CVR) to evaluate performance
• Can inform forecasting and inventory planning

💡 Example: A product with 50,000 Glance Views and 2,500 units sold has a 5% conversion rate.

In short:
Glance Views represent the number of times a product’s detail page is viewed - a key indicator of how much traffic the listing is receiving on Amazon.