Amazon Glossary

Master the Source-to-Pay (S2P) process. Learn how to calculate procurement efficiency, optimize supplier contracts, and protect your cash flow.

Learn how to accurately calculate Safety Stock for Amazon FBA. Protect your organic rankings, avoid stockouts, and manage your inventory lead times effectively. Safety Stock is a calculated buffer of extra inventory held by an e-commerce seller to mitigate the risk of sudden stockouts caused by unpredictable supply chain delays or unexpected surges in consumer demand. It serves as operational insurance against manufacturing and transit variability.

Master Amazon Sales Velocity. Learn how to calculate daily order momentum, optimize your fulfillment model, and boost your organic keyword search ranking.

SAS - Strategic Account Services

Strategic Account Services (SAS) is an Amazon programme that provides sellers with dedicated account management support from an assigned Amazon account manager.
Its purpose is to help sellers accelerate growth, improve operational performance, and optimise their business through personalised strategic guidance and data-driven insights.

SB - Sponsored Brands

Sponsored Brands (SB) is an Amazon Advertising format that promotes a brand logo, headline, and multiple products within search results and on product detail pages.
It helps increase brand visibility, drive top-of-funnel awareness, and encourage shoppers to explore a seller’s or vendor’s brand store or product portfolio.

SBSAS (Standards for Brands Selling in the Amazon Store) is a mandatory compliance framework governing operational and quality expectations for registered brand owners. It enforces strict thresholds for catalog accuracy, customer service, and product authenticity to protect platform integrity and consumer trust.

Learn how Amazon SC (Seller Central) functions as the core operational hub for third-party sellers to manage inventory, fees, and scaling.

Discover what a SCAC (Standard Carrier Alpha Code) is, why it is critical for Amazon FBA inbound logistics, and how to avoid delivery delays.

SCM - Supply Chain Management

Supply Chain Management (SCM) refers to the end-to-end coordination of activities involved in sourcing, producing, transporting, and delivering products from suppliers to customers.
In Amazon’s context, SCM ensures inventory availability, cost efficiency, and fast, reliable delivery across its global logistics network.

SCP - Supply Chain Programme

Supply Chain Programme (SCP) refers to Amazon’s structured set of logistics and fulfilment programmes designed to optimise product flow between vendors, fulfilment centres, and customers.
Each SCP defines specific operational models, service levels, and responsibilities for how inventory is supplied, stored, and delivered within Amazon’s network.

SD - Sales Discount

Sales Discount (SD) refers to the promotional reduction in price applied to a customer’s order during checkout on Amazon.
These discounts are typically funded by Amazon, the vendor, or both, and are designed to stimulate demand, increase conversion, or support marketing campaigns.

Master the Amazon SDA (Small Domestic Appliances) category. Learn to navigate strict safety compliance, minimize FBA fees, and optimize keyword ranking.

SDA - Selective Distribution Agreement

Selective Distribution Agreement (SDA) is a legal and commercial framework that allows a manufacturer or brand owner to control which distributors or resellers may sell its products.
Only partners who meet specific quality, service, and brand criteria are authorised to distribute the products - ensuring brand integrity, consistent customer experience, and protection from grey-market sales.

Understand how Selective Distribution Networks (SDN) impact Amazon sellers, navigate authorized sourcing, and protect your FBA inventory.

Master Amazon SEO strategy. Learn how to increase organic ranking, optimize backend search terms, and safely boost your listing conversions.

Understand the Amazon Search Engine Results Page (SERP). Learn how the A9 algorithm ranks products, optimize your CTR, and dominate organic search visibility.

Optimize your logistics with Seller Fulfilled Prime (SFP). Learn to manage Prime-eligible shipping from your own warehouse to increase sales.

Master Amazon Search Frequency Rank (SFR). Learn how to interpret keyword popularity, optimize PPC budgets, and boost organic rankings. Search Frequency Rank (SFR) is a proprietary Amazon metric that indicates the relative popularity of a specific search query compared to all other queries over a defined timeframe. An SFR of 1 represents the highest volume search term on the entire marketplace.

Shipped COGS - Shipped Cost of Goods Sold

Shipped Cost of Goods Sold (Shipped COGS) represents the total cost of goods Amazon has shipped to end customers during a specific time period, based on the vendor’s cost price at the time of purchase.
It reflects the actual cost value of shipped units and is calculated as:

Shipped COGS=Vendor Cost Price×Volume Shipped

Shipped COGS is financially equivalent to Amazon’s PCOGS (Product Cost of Goods Sold) metric.

Shipped Revenue - Shipped Sales Revenue

Shipped Revenue represents the total sales value Amazon earns from shipping a vendor’s products to end customers during a given time period.
It is calculated using the Average Selling Price (ASP) at the time of shipment multiplied by the number of units shipped:

Shipped Volume - Volume of Units Shipped

Shipped Volume represents the total number of product units shipped to end customers during a specific time period.
It is calculated by dividing Shipped Revenue by the Average Selling Price (ASP):

Shipped Volume=Shipped Revenue/ASP

SIA - Sell-In Agreement

Sell-In Agreement (SIA) refers to a margin funding arrangement between Amazon and a vendor, in which the vendor grants Amazon a fixed percentage or dollar amount per shipped unit to Amazon fulfilment centres.
The goal is to improve Amazon’s buying margin and profitability on the vendor’s products.

Learn how Amazon SIOC (Ships in Own Container) certification eliminates redundant FBA prep fees, lowers dimensional weight, and expands profit margins.

SIPP - Ships in Product Packaging

Ships in Product Packaging (SIPP) refers to products that are shipped to customers in their original manufacturer packaging without requiring an additional Amazon overbox.
It is equivalent to SIOC (Ships in Own Container) and indicates that the product’s existing packaging meets Amazon’s standards for protection, labelling, and shipping readiness.

Learn how Seller Identity Verification (SIV) impacts your Amazon store. Avoid OCR document rejections and pass compliance smoothly.

Discover what a SKU is, how to build a structured catalog architecture, and why precise inventory codes protect your Amazon FBA margins.

Master Amazon SLA (Service Level Agreement) targets. Learn to calculate OTDR, optimize handling times, and protect your account health.

Learn how SnL (Small and Light) transitioned to Low-Price FBA rates. Optimize your pricing strategy to maximize profit margins on Amazon.

SnS - Subscribe and Save

Subscribe and Save (SnS) is an Amazon customer loyalty and replenishment programme that allows shoppers to schedule automatic repeat deliveries of everyday consumable products at a discounted price.
In return, brands and vendors benefit from consistent recurring sales and stronger customer retention.

SOA - Sell-Out Agreement

Sell-Out Agreement (SOA) is a margin funding arrangement between Amazon and a vendor, where the vendor grants Amazon a fixed percentage or dollar amount per item sold to end customers.
The purpose is to support Amazon’s retail profitability and maintain competitive pricing at the point of sale.

Learn how Sellable on Hand (SOH) inventory impacts your Amazon Buy Box eligibility and IPI score. Master the formula to optimize stock levels and avoid fees.

SoROOS - Sourceable Replenishment Out of Stock

Sourceable Replenishment Out of Stock (SoROOS) is an Amazon availability metric that measures how often a product appears as unavailable for purchase on the product detail page, even though it can still be replenished from a 1P vendor.
It highlights temporary interruptions in buyability caused by operational, quality, or compliance issues rather than permanent delisting.

Understand Amazon SORT (Sortable Inventory). Learn how physical dimensions dictate FBA fees, calculate dimensional weight, and protect your margins

SOV - Share of Voice

Share of Voice (SOV) is a visibility metric that measures the percentage of total impressions or placements a brand or ASIN holds within a specific Amazon search term, category, or advertising space - compared to competitors.
It reflects how prominently a brand “owns” the search results and ad placements relative to others.

Discover how Amazon Sponsored Products ads drive organic ranking and sales velocity. Learn targeting strategies, bidding modes, and budget optimization.

SP-API - Selling Partner API

The Selling Partner API (SP-API) is a suite of REST-based APIs that enables Amazon’s selling partners - both sellers (3P) and vendors (1P) - to programmatically access their account data, automate operations, and integrate directly with Amazon’s Seller Central or Vendor Central systems.

SPD - Small Parcel Delivery

Small Parcel Delivery (SPD) refers to shipments consisting of individually packaged boxes that are delivered to Amazon fulfilment centres (FCs) or directly to customers via parcel carriers (e.g., UPS, FedEx, DHL).
Each box in an SPD shipment carries its own unique tracking ID, making it ideal for small-volume or lightweight inventory.

Master SPICS (Super Pan-European Inbound Consolidation Service) to simplify your EU Amazon logistics. Learn how to cut freight costs and improve stock levels.

Leverage the Amazon Service Provider Network to scale your business safely. Learn how to identify vetted partners and avoid suspension risks.

SPOC - Single Point of Contact

Single Point of Contact (SPOC) refers to a dedicated individual or team responsible for coordinating all communication and issue resolution between Amazon and a vendor, seller, or internal department.
The SPOC acts as the central liaison, ensuring consistency, accountability, and efficiency in managing business relationships.

Master Amazon Sponsored Display ads. Learn how to calculate ROAS, utilize precise ASIN targeting, implement retargeting, and capture competitor market share.

SP - Small Parcel

Small Parcel (SP) refers to shipments that consist of small, individually packaged units delivered to Amazon fulfilment centres (FCs) or directly to customers through standard parcel carriers such as UPS, FedEx, or DHL.
SP shipments are carton-based rather than palletised and are typically processed through Amazon’s Sortable network.

Master the Amazon Search Query Performance (SQP) Dashboard. Learn to analyze funnel conversion metrics, optimize PPC spend, and grow market share.

Understand Amazon Sales Rank (BSR). Learn how the algorithm calculates velocity, how to use sub-category nodes, and how to protect your cash flow. SR - Sales Rank is a relative metric assigned by Amazon to reflect a product's historical and real-time sales velocity within its specific category. Updated hourly, it positions products numerically against active competitors, serving as a primary indicator of marketplace demand and transactional frequency.

SRP stands for Secure Receive Process, Amazon’s inbound workflow for verifying, scanning, and reconciling shipments before inventory becomes sellable.

SRP - Suggested Retail Price

Suggested Retail Price (SRP) is the manufacturer’s recommended selling price for a product.
It represents the price at which the brand suggests retailers - including Amazon - should sell the item to end customers.

Master Amazon Shipping Settings Automation (SSA). Learn how dynamic carrier routing protects OTDR metrics, boosts FBM Buy Box win rates, and drives sales.

SSCC - Serial Shipping Container Code

The Serial Shipping Container Code (SSCC) is a unique identification number assigned to each logistic unit or carton, used to label inbound shipments sent to Amazon.
It acts as an external container ID, allowing Amazon to track and reconcile cartons through EDI or barcode scanning during receiving.

SSPA - Self-Service Performance Advertising

Self-Service Performance Advertising (SSPA) is Amazon’s self-service display advertising solution that allows both endemic and nonendemic advertisers to reach Amazon audiences at scale.
It enables brands to run performance-focused display ads across Amazon’s shopping ecosystem without requiring managed-service support.

Discover how an Amazon Seller Central Ship Request (SSR) authorizes inbound FBA inventory movements and learn to avoid costly manifest errors.

Discover how stockouts damage your Amazon sales velocity and BSR. Learn formulas, operational strategies, and top expert tips to protect listings.

Create a high-converting Amazon Storefront. Learn to optimize your store for traffic, track performance with Amazon Attribution, and boost brand loyalty.

Master Amazon STR (Sell-Through Rate). Learn how to calculate inventory turnover, boost your IPI score, prevent aged inventory, and avoid FBA restock limits.

SW - Ship Window

Ship Window (SW) is the required delivery date range for a Purchase Order, indicating when inventory must arrive at an Amazon fulfilment centre to remain compliant and avoid chargebacks.