Amazon Glossary

Master the Source-to-Pay (S2P) process. Learn how to calculate procurement efficiency, optimize supplier contracts, and protect your cash flow.

Learn how to accurately calculate Safety Stock for Amazon FBA. Protect your organic rankings, avoid stockouts, and manage your inventory lead times effectively. Safety Stock is a calculated buffer of extra inventory held by an e-commerce seller to mitigate the risk of sudden stockouts caused by unpredictable supply chain delays or unexpected surges in consumer demand. It serves as operational insurance against manufacturing and transit variability.

Master Amazon Sales Velocity. Learn how to calculate daily order momentum, optimize your fulfillment model, and boost your organic keyword search ranking.

Evaluate Amazon SAS (Strategic Account Services). Learn the monthly fee structure, core benefits, and how to leverage your account manager.

SB - Sponsored Brands

Sponsored Brands (SB) is an Amazon Advertising format that promotes a brand logo, headline, and multiple products within search results and on product detail pages.
It helps increase brand visibility, drive top-of-funnel awareness, and encourage shoppers to explore a seller’s or vendor’s brand store or product portfolio.

SBSAS (Standards for Brands Selling in the Amazon Store) is a mandatory compliance framework governing operational and quality expectations for registered brand owners. It enforces strict thresholds for catalog accuracy, customer service, and product authenticity to protect platform integrity and consumer trust.

Learn how Amazon SC (Seller Central) functions as the core operational hub for third-party sellers to manage inventory, fees, and scaling.

Discover what a SCAC (Standard Carrier Alpha Code) is, why it is critical for Amazon FBA inbound logistics, and how to avoid delivery delays.

Master Supply Chain Management (SCM) for Amazon. Learn to calculate reorder points, manage manufacturing lead times, and optimize FBA logistics.

Master the Amazon Supply Chain Programme (SCP). Learn how AWD and AGL auto-replenishment lower logistics costs and waive inbound placement fees.

SD - Sales Discount

Sales Discount (SD) refers to the promotional reduction in price applied to a customer’s order during checkout on Amazon.
These discounts are typically funded by Amazon, the vendor, or both, and are designed to stimulate demand, increase conversion, or support marketing campaigns.

Master the Amazon SDA (Small Domestic Appliances) category. Learn to navigate strict safety compliance, minimize FBA fees, and optimize keyword ranking.

SDA - Selective Distribution Agreement

Selective Distribution Agreement (SDA) is a legal and commercial framework that allows a manufacturer or brand owner to control which distributors or resellers may sell its products.
Only partners who meet specific quality, service, and brand criteria are authorised to distribute the products - ensuring brand integrity, consistent customer experience, and protection from grey-market sales.

Learn how to calculate Seller's Discretionary Earnings (SDE), track accurate add-backs, and maximize the valuation multiple of your Amazon FBA business.

Understand how Selective Distribution Networks (SDN) impact Amazon sellers, navigate authorized sourcing, and protect your FBA inventory.

Master Amazon Safety Data Sheet (SDS) compliance. Learn to calculate hazmat storage capacity, pass the dangerous goods review, and prevent ASIN suspension.

The Amazon Search Term Report is an advertising report that shows the actual search queries customers typed into Amazon before clicking on your Sponsored ads, along with performance metrics like impressions, clicks, spend, orders, and ACoS. Sellers use it to find high-converting search terms and cut wasted ad spend with negative keywords.

Master Amazon SEO strategy. Learn how to increase organic ranking, optimize backend search terms, and safely boost your listing conversions.

Understand the Amazon Search Engine Results Page (SERP). Learn how the A9 algorithm ranks products, optimize your CTR, and dominate organic search visibility.

Optimize your logistics with Seller Fulfilled Prime (SFP). Learn to manage Prime-eligible shipping from your own warehouse to increase sales.

Master Amazon Search Frequency Rank (SFR). Learn how to interpret keyword popularity, optimize PPC budgets, and boost organic rankings. Search Frequency Rank (SFR) is a proprietary Amazon metric that indicates the relative popularity of a specific search query compared to all other queries over a defined timeframe. An SFR of 1 represents the highest volume search term on the entire marketplace.

Shipped COGS - Shipped Cost of Goods Sold

Shipped Cost of Goods Sold (Shipped COGS) represents the total cost of goods Amazon has shipped to end customers during a specific time period, based on the vendor’s cost price at the time of purchase.
It reflects the actual cost value of shipped units and is calculated as:

Shipped COGS=Vendor Cost Price×Volume Shipped

Shipped COGS is financially equivalent to Amazon’s PCOGS (Product Cost of Goods Sold) metric.

Shipped Revenue - Shipped Sales Revenue

Shipped Revenue represents the total sales value Amazon earns from shipping a vendor’s products to end customers during a given time period.
It is calculated using the Average Selling Price (ASP) at the time of shipment multiplied by the number of units shipped:

Shipped Volume - Volume of Units Shipped

Shipped Volume represents the total number of product units shipped to end customers during a specific time period.
It is calculated by dividing Shipped Revenue by the Average Selling Price (ASP):

Shipped Volume=Shipped Revenue/ASP

Master the Amazon SIA (Sell-In Agreement). Learn to calculate net wholesale margins, negotiate co-op allowances, and protect 1P profits.

Learn how Amazon SIOC (Ships in Own Container) certification eliminates redundant FBA prep fees, lowers dimensional weight, and expands profit margins.

Master the Amazon SIPP (Ships in Product Packaging) program. Learn to calculate fee discounts, pass ISTA-6A testing, and protect margins.

Learn how Seller Identity Verification (SIV) impacts your Amazon store. Avoid OCR document rejections and pass compliance smoothly.

Discover what a SKU is, how to build a structured catalog architecture, and why precise inventory codes protect your Amazon FBA margins.

Master Amazon SLA (Service Level Agreement) targets. Learn to calculate OTDR, optimize handling times, and protect your account health.

Learn how SnL (Small and Light) transitioned to Low-Price FBA rates. Optimize your pricing strategy to maximize profit margins on Amazon.

SnS - Subscribe and Save

Subscribe and Save (SnS) is an Amazon customer loyalty and replenishment programme that allows shoppers to schedule automatic repeat deliveries of everyday consumable products at a discounted price.
In return, brands and vendors benefit from consistent recurring sales and stronger customer retention.

SOA - Sell-Out Agreement

Sell-Out Agreement (SOA) is a margin funding arrangement between Amazon and a vendor, where the vendor grants Amazon a fixed percentage or dollar amount per item sold to end customers.
The purpose is to support Amazon’s retail profitability and maintain competitive pricing at the point of sale.

Learn how Sellable on Hand (SOH) inventory impacts your Amazon Buy Box eligibility and IPI score. Master the formula to optimize stock levels and avoid fees.

SoROOS - Sourceable Replenishment Out of Stock

Sourceable Replenishment Out of Stock (SoROOS) is an Amazon availability metric that measures how often a product appears as unavailable for purchase on the product detail page, even though it can still be replenished from a 1P vendor.
It highlights temporary interruptions in buyability caused by operational, quality, or compliance issues rather than permanent delisting.

Understand Amazon SORT (Sortable Inventory). Learn how physical dimensions dictate FBA fees, calculate dimensional weight, and protect your margins

SOV - Share of Voice

Share of Voice (SOV) is a visibility metric that measures the percentage of total impressions or placements a brand or ASIN holds within a specific Amazon search term, category, or advertising space - compared to competitors.
It reflects how prominently a brand “owns” the search results and ad placements relative to others.

Discover how Amazon Sponsored Products ads drive organic ranking and sales velocity. Learn targeting strategies, bidding modes, and budget optimization.

SP - Small Parcel is a logistics delivery method used to transport individual boxes or cartoned inventory directly to an Amazon fulfillment center or customer. Unlike freight shipments, small parcel delivery relies on standard ground carrier networks to move items packed in separate, individually labeled shipping containers.

SP-API - Selling Partner API

The Selling Partner API (SP-API) is a suite of REST-based APIs that enables Amazon’s selling partners - both sellers (3P) and vendors (1P) - to programmatically access their account data, automate operations, and integrate directly with Amazon’s Seller Central or Vendor Central systems.

Master Amazon SPD (Small Parcel Delivery). Learn how to calculate dimensional weight, optimize inbound FBA box sizes, and minimize inbound placement fees.

Master SPICS (Super Pan-European Inbound Consolidation Service) to simplify your EU Amazon logistics. Learn how to cut freight costs and improve stock levels.

Leverage the Amazon Service Provider Network to scale your business safely. Learn how to identify vetted partners and avoid suspension risks.

SPOC - Single Point of Contact

Single Point of Contact (SPOC) refers to a dedicated individual or team responsible for coordinating all communication and issue resolution between Amazon and a vendor, seller, or internal department.
The SPOC acts as the central liaison, ensuring consistency, accountability, and efficiency in managing business relationships.

Master Amazon Sponsored Display ads. Learn how to calculate ROAS, utilize precise ASIN targeting, implement retargeting, and capture competitor market share.

Master the Amazon Search Query Performance (SQP) Dashboard. Learn to analyze funnel conversion metrics, optimize PPC spend, and grow market share.

Understand Amazon Sales Rank (BSR). Learn how the algorithm calculates velocity, how to use sub-category nodes, and how to protect your cash flow. SR - Sales Rank is a relative metric assigned by Amazon to reflect a product's historical and real-time sales velocity within its specific category. Updated hourly, it positions products numerically against active competitors, serving as a primary indicator of marketplace demand and transactional frequency.

SRP stands for Secure Receive Process, Amazon’s inbound workflow for verifying, scanning, and reconciling shipments before inventory becomes sellable.

Master Amazon SRP (Suggested Retail Price). Learn how to calculate list price variances, secure a strike-through discount badge, and prevent Buy Box suppression.

Master Amazon Shipping Settings Automation (SSA). Learn how dynamic carrier routing protects OTDR metrics, boosts FBM Buy Box win rates, and drives sales.

SSCC - Serial Shipping Container Code

The Serial Shipping Container Code (SSCC) is a unique identification number assigned to each logistic unit or carton, used to label inbound shipments sent to Amazon.
It acts as an external container ID, allowing Amazon to track and reconcile cartons through EDI or barcode scanning during receiving.

Master Amazon SSPA (Self-Service Performance Advertising). Learn to calculate ROAS, isolate retargeting audiences, and scale display ads.

Discover how an Amazon Seller Central Ship Request (SSR) authorizes inbound FBA inventory movements and learn to avoid costly manifest errors.

Discover how stockouts damage your Amazon sales velocity and BSR. Learn formulas, operational strategies, and top expert tips to protect listings.

Create a high-converting Amazon Storefront. Learn to optimize your store for traffic, track performance with Amazon Attribution, and boost brand loyalty.

Master Amazon STR (Sell-Through Rate). Learn how to calculate inventory turnover, boost your IPI score, prevent aged inventory, and avoid FBA restock limits.

Learn what Amazon Stranded Inventory is, why listing disconnections happen, and how to fix stranded stock to protect your IPI score.

SW - Ship Window

Ship Window (SW) is the required delivery date range for a Purchase Order, indicating when inventory must arrive at an Amazon fulfilment centre to remain compliant and avoid chargebacks.