What is SnL?

     The Small and Light (SnL) programme helps Amazon sellers and vendors improve profitability on low-priced, small-sized items that would otherwise be expensive to fulfil through standard FBA rates.
    It enables Amazon to ship these items more efficiently - often in envelopes or padded mailers - through optimised logistics routes and lower-cost carriers.

    Eligibility Requirements (Typical Criteria):

    • Product size: Must fit within Amazon’s “small parcel” dimensions (varies by marketplace, e.g., ≤ 16 x 9 x 4 cm in the EU or ≤ 18 x 14 x 8 cm in the US).
    • Product weight: Usually ≤ 225 g (EU) or ≤ 12 oz (US).
    • Product price: Below a specific threshold (e.g., <$12 in the US or <€11 in the EU).
    • Category: Must be new (not used/refurbished) and comply with Amazon’s FBA and safety guidelines.

    How SnL Works:

    1. Enrollment: Eligible ASINs are enrolled into the SnL programme through Seller Central or Vendor Central.
    2. Fulfilment: Items are stored in designated Amazon fulfilment centres optimised for small parcels.
    3. Shipping: Orders are sent to customers in lightweight packaging (often envelopes), maintaining Prime or standard delivery speeds.

    Benefits for Sellers and Vendors:

    • Lower FBA fees: Up to 30–60% cheaper than standard FBA fulfilment rates.
    • Improved margins: Makes it viable to sell low-priced products profitably.
    • Prime eligibility: SnL products remain eligible for Prime delivery, improving conversion.
    • High-volume efficiency: Ideal for consumables and frequently reordered items.

    Benefits for Amazon:

    • Optimised logistics: Efficient packaging and shipping for small parcels.
    • Customer experience: Fast, affordable delivery on small essentials.
    • Sustainability: Reduced packaging waste and carbon footprint.

    Common Product Types:

    • Phone accessories
    • Stationery and office supplies
    • Travel-size beauty products
    • Small electronics or cables
    • Vitamins and supplements
    • Low-priced household items

    Challenges:

    • Eligibility limits: Only certain ASINs qualify based on size, weight, and price.
    • Storage restrictions: SnL fulfilment centres may have limited capacity.
    • Return management: Lower margins make returns more impactful.
    • Programme updates: Criteria can vary by region and are periodically adjusted by Amazon.

    Example:
    A vendor sells a $9 phone charging cable weighing 90 g.
    By enrolling it in SnL, fulfilment costs drop from $3.80 to $1.70 per unit, improving profit margins while keeping Prime 2-day delivery.

    Related Programmes:

    • FBA (Fulfilment by Amazon): Standard fulfilment option for most ASINs.
    • SFP (Seller Fulfilled Prime): Seller ships from own warehouse with Prime benefits.
    • FBL (Fulfilment by Local): Regionally optimised small-parcel fulfilment.

    In short:
    SnL (Small and Light) is an Amazon fulfilment programme for small, low-priced items that reduces shipping and handling costs while keeping products Prime-eligible - ideal for high-volume, low-margin SKUs.

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