Amazon Glossary

P1 stands for Priority 1 - a label Amazon uses to classify the most urgent and business-critical issues that require immediate attention and resolution.

Learn what P2 (Page 2) means for Amazon sellers. Discover why products get trapped, how to calculate visibility drop, and proven strategies to reach page one.

P2G stands for Path to Green - Amazon’s internal planning term for the steps needed to bring a project, metric, or performance area back into acceptable (or “green”) status.

P3 stands for Priority 3 - a classification for moderate-impact issues or feature requests that are important but do not require urgent attention and do not disrupt core business functions.

Master Amazon's P70 demand forecast metric. Learn how to calculate probability curves, optimize safety stock levels, and prevent out-of-stock penalties.

P80 is Amazon’s demand forecast indicating there is an 80% probability that weekly customer demand will be at or below the projected number.

P90 is Amazon’s forecast level indicating there’s a 90% probability that weekly customer demand will be at or below the given value.

Learn how a Parent ASIN structures your Amazon catalog, aggregates product reviews, and boosts sales velocity to maximize your profitability.

Learn how launching a Private Brand (PB) on Amazon maximizes profit margins, secures brand registry protection, and builds long-term equity.

PBDD stands for Prime Big Deal Days - a major Amazon shopping event offering exclusive discounts to Prime members, typically held in Q4 as a second Prime-focused sales period alongside Prime Day.

Learn how a Predictive Buying System uses sales velocity and market trends to automate Amazon FBA restocking and eliminate stockouts.

Personal Care Appliances (PCA) refer to electrical grooming and hygiene devices designed for personal use, such as hair dryers, electric shavers, trimmers, hair straighteners, epilators, and similar small appliances.

Product Cost of Goods Sold (PCOGS) represents the total cost incurred by a vendor for the products sold to Amazon, calculated as the quantity of units shipped multiplied by the vendor’s unit cost price. In Vendor Central, PCOGS is equivalent to Shipped COGS.

Percentage (PCT) represents a proportional value expressed as a fraction of 100, commonly used across Amazon’s reporting and analytics to indicate growth rates, performance ratios, or share of total.

Master your Amazon PD strategy. Learn to calculate net margins, manage advertising inflation, and leverage traffic to boost organic ranking.

Master Amazon PD1 (Prime Day 1) strategy. Learn how to calculate event net margins, manage PPC inflation, and leverage traffic to boost keyword rankings.

Master the final hours of Amazon's summer event. Learn how to adjust ad bids, counter deal fatigue, and maximize profit margins on day two.

Master the Amazon PD4 sales event. Discover strategies to manage FBA inventory, adjust PPC bids, and protect margins during this 4-day event.

Master Amazon PDA (Product Display Ads). Learn how to target competitor ASINs, calculate campaign ROAS, and protect your market share with Sponsored Display.

Master Amazon Product Detail Page (PDP) optimization. Learn to audit visual assets, boost conversion rates, and drive organic ranking.

Master Amazon PED (Prime Exclusive Discount). Learn to calculate promotional margins, leverage A9 algorithm velocity, and protect cash flow.

Please Find Attached (PFA) is a common business email abbreviation used to indicate that one or more files are included as attachments within the message.

Provisions for Receivables (PFR) is an accounting and cash flow management practice used by Amazon to balance vendor payments against outstanding amounts such as trade term deductions, chargebacks, and unresolved financial disputes. Under PFR, Amazon delays or partially offsets vendor invoice payments until the vendor’s outstanding liabilities are smaller than or equal to the invoice amount.

Learn how the Amazon PIB (Perfect Inbound) metric impacts FBA receiving speeds, helps avoid costly chargebacks, and prevents inventory delays.

Learn how Amazon compliance and brand protection mechanisms process legal claims, and discover how to protect your FBA inventory from listing suppression.

PICS - Pan-European Inbound Consolidation Service

 Pan-European Inbound Consolidation Service (PICS) is an Amazon logistics programme that allows vendors to ship their products to a single consolidation point within the EU, from which Amazon distributes the goods to multiple fulfilment centres across Europe.

Master your Amazon P&L (Profit and Loss) statement. Learn how to calculate net profit, track COGS, and protect your margins from hidden fulfillment fees.

Master the Amazon Private Label (PL) business model. Learn to calculate landed costs, protect your Buy Box, differentiate products, and maximize profit margins.

Master Product Lead Time (PLT) calculation for Amazon. Prevent stockouts, optimize FBA replenishment, and protect your margins with strategic supply chain forecasting.

Master Amazon Purchase Orders (PO). Learn how to calculate reorder points, structure payment terms, and use commercial documents to protect account health.

POA - Plan of Action

 A Plan of Action (POA) is a formal document or written explanation submitted by a seller or vendor to Amazon, outlining the steps they have taken (or will take) to resolve a performance, policy, or compliance issue that led to an account, ASIN, or listing suspension.

POC - Point of Contact

 Point of Contact (POC) refers to the designated individual or team responsible for communication and coordination between Amazon and a vendor, seller, or partner regarding a specific business, operational, or technical matter.

POCA - Purchase Order Change Acknowledgment

 Purchase Order Change Acknowledgment (POCA) is an EDI message used by vendors to confirm acceptance or rejection of a Purchase Order Change Request (POC) sent by Amazon. It serves as a formal, electronic confirmation that the vendor has received and processed Amazon’s requested modifications to an existing Purchase Order (PO).

POD - Proof of Delivery

 Proof of Delivery (POD) is a document or digital confirmation that verifies a shipment has been successfully delivered to Amazon’s fulfilment centre, consolidation hub, or final customer, including details such as delivery time, date, and recipient signature.

Master Price Pack Architecture (PPA) to boost your Amazon profit margins. Learn how to design bundle sizes that increase your AOV.

PPA - Price Protection Agreement

 Price Protection Agreement (PPA) is a contractual arrangement between Amazon and a vendor that protects Amazon from losses caused by a price reduction on units already purchased, received, or in transit. When the vendor lowers the wholesale price of a product, the PPA ensures Amazon is compensated for the resulting loss in inventory value.

Master Amazon PPC to drive targeted traffic, control advertising spend, optimize keyword conversions, and accelerate organic listing visibility.

Master your pure profit margin on Amazon. Learn how to calculate true net margin, track hidden overhead expenses, and maximize your cash flow.

Understand Amazon PPOOS (Procurable Product Out of Stock). Learn how to minimize missed sales, protect your organic ranking, and secure purchase orders.

Master PPPU (Pure Profit Per Unit) on Amazon. Learn how to calculate exact margins, prevent CRaP-outs, and protect your cash flow from hidden operational fees.

Master Amazon Price Per Unit (PPU). Learn how to calculate, display, and optimize your unit pricing to increase conversion rates and win the Buy Box.

Discover what Purchase Price Variance (PPV) means for Amazon vendors. Learn how price claims impact your cash flow and how to prevent invoice deductions.

Master Product Quantity Variation (PQV) to protect your Amazon account. Learn to calculate shipment discrepancy rates, dispute FC alerts, and secure FBA reimbursements.

Master PR (Planned Replenishment) on Amazon. Learn to calculate reorder volumes, optimize FBA storage, and protect your cash flow.

Master the Amazon Pre-Fulfillment Cancellation Rate metric. Learn how to calculate it, avoid FBM account suspensions, and protect your organic search rankings.

Learn how to calculate pricing elasticity on Amazon. Optimize your conversion rate, protect profit margins, and avoid organic rank drops.

Master Amazon Prime eligibility. Learn how the Prime badge influences the A9 search algorithm, boosts conversion rates, and accelerates sales velocity.

PRO - Progressive Number

 Progressive Number (PRO) is a unique tracking identifier assigned by a carrier to a specific shipment or freight load. It allows Amazon, vendors, and logistics partners to track the movement and delivery status of goods throughout the transportation process.