PBDD

Prime Big Deal Days (PBDD) is an Amazon promotional event created to boost pre-holiday shopping and drive Prime member engagement. First introduced in 2023, PBDD typically takes place in October, ahead of Black Friday and Cyber Monday.

Key features of PBDD:

• Exclusive to Prime members
• Runs for 48 hours (similar to Prime Day)
• Offers deep discounts on electronics, home goods, apparel, and more
• Drives early Q4 revenue spike for sellers and vendors
• Positioned as a "second Prime Day" to capture early holiday shoppers

Why PBDD matters for sellers and vendors:

• Opportunity to submit Lightning Deals, Best Deals, and Prime Exclusive Discounts
• Helps clear Q3 inventory and ramp up Q4 visibility
• Often results in surges in traffic, conversions, and new-to-brand buyers
• Requires deal planning and inventory preparation weeks in advance
• PBDD performance may affect eligibility for Black Friday and Cyber Monday placements

💡 Example: A seller offering a kitchen appliance at 30% off during PBDD sees a 4x spike in sales and significant boost in review volume ahead of the holiday season.

In short:
PBDD (Prime Big Deal Days) is Amazon’s fall shopping event for Prime members - a key sales opportunity offering exclusive deals, early holiday traffic, and increased visibility for sellers and brands.