Amazon Glossary

MAP stands for Minimum Advertised Price - the lowest price a reseller is allowed to publicly display for a product, as defined by the brand. This policy is enforceable only in the United States. 

 A Marketplace refers to a specific regional Amazon domain (such as Amazon.com or Amazon.de) where buyers and sellers transact within a defined country or geographic region. 

MCF stands for Multi-Channel Fulfilment - a service that lets brands use Amazon’s fulfilment network to store and ship orders from other sales channels, like their own website or third-party marketplaces. 

MCP stands for Matching Compensation - a financial contribution requested by Amazon from vendors to help offset low or negative margins, allowing the product to remain active in the catalog. 

MDA stands for Major Domestic Appliances - large household appliances such as refrigerators, washing machines, ovens, and dishwashers. 

MDF stands for Marketing Discretionary Funding - a vendor contribution offered during negotiations to support Amazon-led marketing initiatives throughout the year. 

MF stands for Merchant Fulfilled - a fulfillment model where sellers store, pack, and ship products directly to customers, rather than using Amazon’s FBA service. 

MFC stands for Amazon Manufacturing Central - a platform designed to help manufacturers share product data directly with Amazon to support catalogue accuracy and retail readiness. 

MFP stands for Minimum Featured Price - the lowest price at which a product has been featured in the Buy Box (Featured Offer) over a specific period. 

ML stands for Machine Learning - a subset of artificial intelligence that enables systems to automatically learn from data and improve over time without being explicitly programmed. 

MLA stands for Machine Learning Algorithm - a mathematical model that enables systems to learn from data, identify patterns, and make predictions or decisions automatically. 

MMA stands for Minimum Margin Agreement - a negotiated commitment between Amazon and a vendor to maintain a baseline profit margin on products sold through the 1P (Vendor Central) model. 

MOA stands for Manufacturer on Amazon Policy - Amazon’s internal guidelines and expectations for manufacturers who sell or are represented on the platform, either directly or through authorized resellers. 

MoM stands for Month over Month - a metric used to compare performance results from one month to the previous month to measure short-term growth or decline. 

MOQ stands for Minimum Order Quantity - the smallest quantity of a product that a manufacturer, vendor, or supplier is willing to sell or that Amazon must purchase in a single order. 

MP stands for Marketplace - the specific Amazon regional domain where products are listed and sold, such as Amazon.com, Amazon.co.uk, or Amazon.de. 

MPPP stands for Master Packs Per Pallet - the number of master cartons or cases that are stacked together on a single pallet for shipping to Amazon’s fulfillment centers. 

MSRP stands for Manufacturer’s Suggested Retail Price - the price recommended by a brand or manufacturer as the ideal selling price for a product. 

MTD stands for Month to Date - a reporting period that tracks performance metrics from the first day of the current month up to the present date. 

MWS stands for Marketplace Web Services - Amazon’s legacy API system that allows sellers and developers to programmatically manage their Amazon selling accounts and operations.