MOA

The Manufacturer on Amazon (MOA) Policy outlines how brand owners and manufacturers are expected to manage their presence on Amazon - especially in terms of selection quality, pricing integrity, and customer experience.

This policy may include:

• Expectations for product data accuracy and catalog integrity
• Transparency in distribution - ensuring authorized sellers represent the brand properly
• Responsibilities around inventory availability, content updates, and compliance
• Guidelines for direct-to-consumer selling vs. reseller partnerships
• Rules about managing Buy Box competition, MAP enforcement, and brand trust

MOA often intersects with:

• Brand Registry participation
• A+ Content and Brand Stores
• Joint Business Plans (JBPs) with Amazon
• Control over unauthorized or low-quality 3P listings

Why MOA matters:

• Helps manufacturers protect brand equity and ensure a consistent customer experience
• Encourages proactive collaboration with Amazon Retail or Amazon Marketplace teams
• Reduces issues related to counterfeiting, poor content, or pricing undercutting

💡 Example: A consumer electronics brand signs an MOA agreement to clean up duplicate listings, enforce authorized resellers, and align launch timing with Amazon Retail.

In short:
MOA (Manufacturer on Amazon Policy) defines Amazon’s expectations for manufacturers to maintain quality, consistency, and control over how their products appear and perform on the platform.