MCF

Multi-Channel Fulfilment (MCF) is part of the Fulfilment by Amazon (FBA) program, allowing sellers to leverage Amazon’s logistics infrastructure to fulfill orders from non-Amazon platforms - such as Shopify, eBay, Etsy, Walmart, or a brand’s own DTC website.

Key features of MCF:

• Orders are picked, packed, and shipped by Amazon
• Uses the same Amazon fulfilment centers and carriers as FBA
• Offers 1-day, 2-day, and standard shipping options (depending on destination)
• Provides order tracking and customer notifications
• Inventory is shared with FBA, so no need to split stock

Benefits of MCF:

• Fast, reliable shipping for off-Amazon orders
• Eliminates the need to run separate warehouses
• Supports omnichannel fulfillment with centralized inventory
• Can improve customer satisfaction with Amazon-level delivery performance

Considerations:

• Branding may show Amazon packaging unless unbranded packaging is requested (for a fee)
• MCF fees are separate from regular FBA fees
• Sellers must handle customer service and returns for non-Amazon orders themselves

💡 Example: A Shopify store receives an order - the seller uses MCF to have Amazon pick, pack, and ship it from existing FBA inventory.

In short:
MCF is Amazon’s service that allows sellers to use FBA warehouses to fulfill orders from other platforms - offering fast, scalable, and reliable shipping beyond the Amazon marketplace.