MTD - Amazon Glossary

Month to Date (MTD) is used to monitor how a business, product, or campaign is performing within the current calendar month, starting from the 1st and ending on today’s date. It is a dynamic metric, updated daily, and often compared to the same period in the previous month or year to evaluate trends.

Common MTD metrics on Amazon:

• Sales revenue
• Units ordered
• Advertising spend and ACoS
• Buy Box percentage
• Page views and conversion rates

Why MTD matters:

• Gives a real-time snapshot of monthly progress
• Helps identify early performance trends or issues
• Useful for making mid-month adjustments to campaigns or inventory
• Essential in dashboards, business reviews, and vendor scorecards

💡 Example: On July 15, a seller checks MTD sales performance and sees a 12% increase compared to July 1–15 of the previous year.

In short:
MTD (Month to Date) tracks performance from the start of the current month up to today - helping Amazon sellers and vendors monitor ongoing trends and make timely business decisions.