What is MP?

    In the Amazon ecosystem, a Marketplace (MP) refers to the geographically and legally distinct version of the Amazon platform that serves a particular country or region. Each marketplace has its own:

    • Domain (e.g., amazon.ca, amazon.fr)
    • Currency and tax system
    • Language and localization requirements
    • Fulfilment networks and delivery promises
    • Product catalog rules and compliance standards

    Examples of Amazon marketplaces:

    • Amazon.com - United States
    • Amazon.co.uk - United Kingdom
    • Amazon.de - Germany
    • Amazon.co.jp - Japan
    • Amazon.in - India

    Why MP matters:

    • Sellers must register and manage accounts individually or via unified accounts
    • Listings often need to be translated and localized
    • Advertising, promotions, and Buy Box performance are marketplace-specific
    • Metrics like sales, reviews, and inventory are tracked per marketplace
    • Global sellers can expand using tools like Build International Listings (BIL) or Amazon Global Selling
    💡 Example: A seller registered on Amazon.com wants to expand into Amazon.co.uk - they must localize their listings and comply with UK VAT and shipping regulations.

    In short:
    MP (Marketplace) refers to a specific Amazon regional platform - each with its own rules, language, and customer base - where sellers list and manage products separately.

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