MFP

Minimum Featured Price (MFP) is a pricing metric used in Amazon analytics and pricing strategy tools to show the lowest price point at which a product was successfully featured in the Buy Box within a selected timeframe.

Key characteristics of MFP:

• Reflects historical price competitiveness
• Includes item price + shipping
• Tracked at the ASIN level, often broken down by marketplace and timeframe
• Used by sellers and vendors to optimize pricing without undercutting unnecessarily

Why MFP matters:

• Helps define a pricing floor to stay competitive
• Prevents margin erosion from over-discounting
• Useful during deal planning, advertising, and repricing strategies
• Can signal the price needed to win the Buy Box in past promotions or peak events

💡 Example: If the MFP for a kitchen blender is $39.99, it means the product was able to win the Buy Box at that price during the selected period - even if it’s currently listed higher.

In short:
MFP (Minimum Featured Price) shows the lowest price a product has been featured in the Buy Box - guiding sellers and vendors in setting competitive but profitable pricing.