MFP - Amazon Glossary
What is MFP?
Minimum Featured Price (MFP) is a pricing metric used in Amazon analytics and pricing strategy tools to show the lowest price point at which a product was successfully featured in the Buy Box within a selected timeframe.
Key characteristics of MFP:
- Reflects historical price competitiveness
- Includes item price + shipping
- Tracked at the ASIN level, often broken down by marketplace and timeframe
- Used by sellers and vendors to optimize pricing without undercutting unnecessarily
Why MFP matters:
- Helps define a pricing floor to stay competitive
- Prevents margin erosion from over-discounting
- Useful during deal planning, advertising, and repricing strategies
- Can signal the price needed to win the Buy Box in past promotions or peak events
💡 Example: If the MFP for a kitchen blender is $39.99, it means the product was able to win the Buy Box at that price during the selected period - even if it’s currently listed higher.
In short:
MFP (Minimum Featured Price) shows the lowest price a product has been featured in the Buy Box - guiding sellers and vendors in setting competitive but profitable pricing.
Related Terms
Definitions are aligned with official documentation, professional e-commerce benchmarks, and real marketplace usage across Amazon listings and tools.
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