MOQ

Minimum Order Quantity (MOQ) refers to the lowest number of units that Amazon must order from a vendor or supplier for a Purchase Order (PO) to be accepted and processed. This is a supply-side threshold set by the manufacturer or brand to ensure production, packaging, and logistics remain cost-efficient.

Types of MOQ on Amazon:

• Per SKU MOQ - minimum units per specific item
• Assortment MOQ - minimum combined order value or units across a product line
• Launch MOQ - used for new product introductions (e.g. via Born to Run or LSPL programs)

Why MOQ matters:

• Ensures the vendor can cover production and shipping costs
• Helps Amazon optimize inventory turns and storage efficiency
• Affects whether a product is eligible for reorder or remains in the catalog
• Can be a barrier to entry for low-velocity or niche SKUs

💡 Example: A beauty brand sets an MOQ of 500 units for its new face serum. If Amazon orders fewer than 500 units, the vendor may reject the PO.

In short:
MOQ (Minimum Order Quantity) is the smallest number of units a vendor is willing to sell or that Amazon must purchase - critical for cost efficiency and operational alignment in bulk ordering.