MFC

Amazon Manufacturing Central (MFC) is an Amazon-facing portal where manufacturers and brand owners can upload, verify, and manage detailed product information - even if they don’t sell directly to Amazon.

MFC allows manufacturers to:

• Share accurate technical specs, images, and descriptions
• Ensure consistency across ASINs listed by third-party sellers or distributors
• Improve product discoverability and detail page quality
• Reduce errors in category mapping, compliance, and listing setup

Why MFC matters:

• Helps Amazon maintain a high-quality, standardized product catalog
• Supports brands that don’t sell directly on Amazon but want control over how their products appear
• Can boost conversion rates by improving listing content and accuracy
• Enhances support for programs like A+ Content, Brand Registry, and product compliance

💡 Example: A kitchen appliance manufacturer uses MFC to upload accurate wattage, certifications, and images - which are then used across all listings of that model, no matter who sells it.

In short:
MFC (Amazon Manufacturing Central) is a portal that enables manufacturers to directly manage and enhance product data on Amazon - improving catalog quality and customer experience.