Amazon Glossary

D2FC stands for Delivery-To-Fulfillment Center - a metric that tracks the percentage of units received at Amazon's warehouse that had booking or transit-related defects. 

Understand Domain Authority (DA) for Amazon sellers. Learn how to leverage high DA blogs, drive external traffic, and maximize your Brand Referral Bonus.

Deal OPS refers to the revenue generated through promotional activities and discount campaigns run with Amazon, such as Lightning Deals, Best Deals, or Coupons. 

Direct Fulfilment (DF) is a 1P (first-party) program where vendors ship products directly to Amazon customers on behalf of Amazon, instead of sending inventory to Amazon warehouses first. 

Master the Direct Import (DI) supply chain model. Learn how to calculate landed costs, manage ocean freight risks, and bypass domestic 3PL fees effectively.

Understand Dimensional Weight on Amazon. Learn how to calculate billable weight, optimize product size tiers, and lower your FBA fulfillment fees.

Discretionary Marketing Funds (DMF) are marketing budgets provided by Amazon to vendors, used at Amazon’s discretion to support promotional activities. Discretionary Marketing Funds (DMF) is an Amazon vendor funding structure consisting of non-contractual budgets allocated by the platform to support product promotions, seasonal events, or on-site advertising. Amazon exercises complete control over how these funds are deployed, retroactively deducting the costs directly from vendor payments.

Master Amazon DOTD strategies. Learn to manage margin compression, accelerate sales velocity, and leverage daily deal traffic for long-term BSR growth.

Master the Amazon Detail Page. Learn how to optimize your content, boost conversion rates, and build consumer trust for maximum sales.

DPV stands for Detail Page Views - the number of times a product’s detail page is viewed within a given time frame. 

Understand Amazon DSI (Down Stream Impact) to measure the true ROI of promotional campaigns, sales velocity, and long-term organic ranking.

DSI (Down Stream Impact) is a performance metric measuring the long-term, secondary effects of a specific marketing initiative, pricing change, or inventory event on Amazon. It quantifies how an initial action influences future organic visibility, sustained sales velocity, and overall brand momentum.

Discover how Amazon DSP enables sellers to programmatically buy targeted display and video ads using exclusive data to lower acquisition costs.