Amazon Glossary

D2FC stands for Delivery-To-Fulfillment Center - a metric that tracks the percentage of units received at Amazon's warehouse that had booking or transit-related defects. 

Damage Allowance (DA) refers to a financial agreement where vendors give Amazon a discount or credit to cover expected damages or losses during storage, handling, or transit.

Deal OPS refers to the revenue generated through promotional activities and discount campaigns run with Amazon, such as Lightning Deals, Best Deals, or Coupons. 

Direct Fulfilment (DF) is a 1P (first-party) program where vendors ship products directly to Amazon customers on behalf of Amazon, instead of sending inventory to Amazon warehouses first. 

Direct Import (DI) refers to a supply chain model where Amazon purchases products directly from international vendors and imports them into the destination country without using local intermediaries. 

Discretionary Marketing Funds (DMF) are marketing budgets provided by Amazon to vendors, used at Amazon’s discretion to support promotional activities. 

Deal of the Day (DOTD) is a high-visibility Amazon promotion where a product is featured with a deep discount for up to 24 hours, typically during major sales events. It is now often referred to as a Top Deal. 

DP (Detail Page) refers to the product page of an ASIN on Amazon, where customers view key information like images, title, price, reviews, bullet points, and Buy Box. 

DPV stands for Detail Page Views - the number of times a product’s detail page is viewed within a given time frame. 

DSI, or Down Stream Impact, is a metric used by Amazon to estimate how a product, feature, or service indirectly drives additional customer spending across the Amazon ecosystem. 

DSP stands for Demand Side Platform - Amazon’s programmatic advertising platform that allows brands to buy and manage display and video ads both on and off Amazon.