Deal OPS

Deal OPS (Deal Operations) tracks the performance and revenue impact of time-bound promotions and marketing deals launched through Amazon’s retail or advertising systems. This includes:

• Lightning Deals
• 7-Day Deals (Best Deals)
• Coupons (Vendor Powered Coupons or Seller Coupons)
• Prime Exclusive Discounts
• Brand Tailored Promotions (BTP)

These promotions are designed to drive short-term sales volume, improve product visibility, and boost rankings - especially during peak periods like Prime Day, Black Friday, or seasonal events.

📌 Why Deal OPS matters:

• Helps vendors and sellers evaluate return on promotional spend
• Informs decisions about future deal participation and pricing strategy
• Can significantly affect Buy Box performance and Best Seller Rank (BSR)

💡 Example: If you run a Lightning Deal on a kitchen appliance and generate $50,000 in sales, that revenue is captured under Deal OPS.

In short:
Deal OPS is the total revenue driven by promotional campaigns run with Amazon - helping brands measure the financial impact of deals and optimize their promo strategy.