DMF

Discretionary Marketing Funds (DMF) are part of Amazon’s vendor funding structure. These are non-contractual and non-guaranteed budgets that Amazon may allocate to support brand or product promotions - such as deal placements, on-site advertising, or event participation.

Key points about DMF:

• DMF is not negotiated in the annual terms like Coop or AVN agreements
• Amazon chooses how and when to use these funds - often without vendor input
• Vendors are charged retroactively, usually after the marketing activity is complete
• These charges appear on vendor remittances or through chargebacks

Common use cases:

• Supporting seasonal events (Prime Day, Black Friday, Back to School)
• Promoting new launches
• Funding special placements or campaign boosts

💡 Example: Amazon may use DMF to feature a vendor’s product in a holiday gift guide or homepage banner - and later deduct the associated cost from vendor payments.

In short:
DMF is a flexible marketing fund managed by Amazon, used to promote vendor products at Amazon’s discretion, with costs typically deducted after the fact.