DI

In the Direct Import model, Amazon acts as the importer of record and sources products directly from overseas manufacturers or suppliers. This process enables Amazon to optimize costs, access unique products globally, and improve supply chain efficiency.

Key characteristics of DI:

• Amazon handles customs clearance and international logistics
• Products are shipped directly to Amazon fulfilment centers from the origin country
• Usually applies to large-volume, high-demand products
• Requires compliance with local regulations, labeling, and documentation

For vendors:

• Participation in the DI program typically requires strong operational maturity
• Pricing must be competitive at scale, including freight and duty costs
• Amazon may request landed cost quotes (product + shipping + customs)

Benefits for Amazon:

• Greater control over global sourcing
• Reduced costs by bypassing distributors or domestic warehouses
• Expanded selection with access to international brands and suppliers

💡 Example: A kitchen appliance manufacturer based in South Korea supplies Amazon USA via Direct Import. Amazon handles the entire logistics chain from the factory to the U.S. fulfilment center.

In short:
DI (Direct Import) is a procurement model where Amazon sources products directly from overseas vendors and imports them into its local markets, streamlining costs and global supply chains.