DOTD

Deal of the Day (DOTD) is one of Amazon’s most powerful promotional tools, giving selected products premium exposure for a limited time. These promotions are available to both vendors (1P) and sellers (3P) and are highly curated by Amazon based on sales history, inventory, pricing, and seasonality.

Key characteristics:

• Runs for up to 24 hours
• Offers steep discounts, often 20–50% off
• Featured on Amazon’s Deals page and homepage
• Limited to one or a few ASINs per brand per event
• Requires pre-approval and strong performance history

Typical events where DOTDs appear:

• Prime Day
• Black Friday Week (BFW)
• Cyber Monday
• Holiday Deals Events

Why it matters for sellers and vendors:

• Huge visibility and potential for high sales velocity
• Can help boost BSR (Best Seller Rank)
• Drives brand discovery and attracts new customers
• Can clear large volumes of inventory quickly

💡 Example: A vendor submits their best-selling electric toothbrush for a DOTD during Cyber Monday. Amazon approves it, and the product is offered at 40% off for one day, appearing on the front page of the Deals section.

In short:
DOTD is a time-limited, high-impact Amazon promotion that boosts visibility and sales by deeply discounting products for up to 24 hours - often during major shopping events.