DPV

Detail Page Views (DPV) is a core performance metric in Amazon analytics. It measures how often customers have visited a product’s detail page, regardless of whether they made a purchase.

Key points about DPV:

• One user can trigger multiple views if they revisit the page
• DPV can be tracked by session or raw page loads
• Often analyzed alongside conversion rate (CVR) to identify bottlenecks
• Available in reports like Business Reports, Brand Analytics, and Amazon Attribution

Why DPV matters:

• High DPV with low conversions may indicate poor content, pricing, or reviews
• Rising DPV signals increased visibility from search, ads, or external traffic
• Helps assess the effectiveness of campaigns or listing changes

💡 Example: You launch a Sponsored Products campaign and see a spike in DPV. This suggests more shoppers are visiting your product page - now you need to optimize it for conversions.

In short:
DPV = the number of times your Amazon product’s detail page is viewed - a key indicator of traffic and listing visibility.