DP

The Detail Page is the core destination for any product listed on Amazon. It is where customers make their purchase decisions by reviewing product content, pricing, seller options, and shipping information.

Each ASIN has one Detail Page, shared by all sellers offering that product.

Main components of a DP:

• Title and product images (including zoomable photos, 360° views, and videos)
• Bullet points and product description
• A+ Content (for brand-registered sellers/vendors)
• Buy Box and seller options
• Customer reviews and Q&A
• Sponsored ads and cross-sell modules

Why the DP matters:

• It determines conversion rate (CVR) - how many visitors turn into buyers
• Quality content helps reduce returns and negative reviews
• Well-optimized pages improve organic rankings and PPC performance

💡 Example: A shopper clicks on a search result for a water bottle. They land on the Detail Page, see the images, read reviews, and click “Add to Cart”.

In short:
DP stands for Detail Page - the main product page on Amazon that contains all the information a shopper needs to evaluate and buy a product.