Goldbox

Goldbox is an internal Amazon term used to describe the Deals & Promotions page on Amazon.com. It serves as a central hub for shoppers to discover active, limited-time offers across all product categories.

This page features:

• Lightning Deals – limited-time, limited-quantity offers
• Deal of the Day – top featured product with deep discounts for 24 hours
• Best Deals – longer-running promotional offers
• Coupons and event-based promos (e.g., Black Friday, Prime Day)

Why it matters for sellers and vendors:

• Products featured in Goldbox get massive visibility and traffic
• Can lead to significant sales spikes and new customer acquisition
• Participation often requires meeting deal performance criteria (inventory, ratings, price competitiveness)

Note: While Amazon customers see the public-facing “Today’s Deals” page, internally it’s still commonly referred to as “Goldbox.”

💡 Example: A seller’s Lightning Deal is approved for Prime Day and will appear on Amazon’s Goldbox page for two hours with a 25% discount.

In short:
Goldbox is Amazon’s internal name for the high-traffic deals page that showcases daily, lightning, and best promotions - driving visibility and sales for participating offers.