GV

Glance Views (GV) represent the total number of impressions or page views a product’s detail page receives. This includes any instance when a customer lands on the page, whether from search results, ads, category browsing, or external traffic.

Key characteristics:

• Helps measure visibility and customer interest
• Used alongside metrics like conversion rate (CVR) and units ordered
• Reported in Seller Central, Vendor Central, and Brand Analytics
• Influenced by SEO performance, ad traffic, Buy Box ownership, and promotions

Glance Views are also referred to as:

• Detail Page Views (DPV)
• Featured Offer Page Views (FOPV) - when the seller owns the Buy Box

💡 Example: If a product has 10,000 GVs in a week and 500 units sold, its conversion rate is 5%.

In short:
GV measures how often a product detail page is viewed on Amazon - a key metric for tracking traffic and listing performance.