CSM

A Customer Success Manager (CSM) acts as a strategic advisor and point of contact for Amazon sellers or vendors, especially in premium support programs like AVS (Amazon Vendor Services) or third-party tools and agencies.

The CSM's role typically includes:

• Guiding brands through onboarding and growth
• Helping troubleshoot operational or catalog issues
• Offering best practices for advertising, inventory, or listing optimization
• Driving performance improvements and strategic planning
• Acting as a liaison between the brand and internal Amazon teams

Types of CSMs:

• At Amazon (within AVS or SAS Core programs)
• At SaaS providers, agencies, and aggregators that work with Amazon brands

💡 Example: A 1P vendor enrolled in AVS may be assigned a CSM to help boost sales by optimizing PDP content and improving fill rates.

In short:
CSM = Customer Success Manager - a dedicated expert helping Amazon sellers or vendors grow their business through support, strategy, and hands-on guidance.